Tabreed takes Action following three-way pitch

Under the deal, reached following a three-way pitch, MCS/Action will provide Tabreed with a wide gamut of PR services spanning strategic and branding counseling, media relations, event support, investor relations and internal communications.

"This is literally a cool account to have and our team is ecstatic with the new win, which further boosts MCS/Action's credentials in handling some of the UAE's most prestigious, publicly-listed companies," said Tony Christodoulou, Chairman, Action Global Communications, which operates 31 offices across three continents.

"Tabreed will benefit from our strong experience in the diverse communication requirements of listed companies and expansive Middle East network which will support the client's operations, mainly in Bahrain and Qatar."

Other listed MCS/Action clients include Abu Dhabi's Oasis Leasing and Islamic Arab Insurance Company - Salama.

Rita Chahoud, Senior PR & Communications Co-ordinator, Tabreed, said: "During the selection process MCS/Action demonstrated an in-depth knowledge of our industry and the energy sector in general and gave us a clear insight as to our future positioning in the various markets we operate."

"Tabreed is launching a new marketing campaign which includes participation at major international trade events and MCS/Action will help us maximise our ROI."