Health - a passing phase, or a lifestyle statement which is here to stay? (page 2 of 2)

My sample were aware of various recent marketing promotions, like Gold's Gym which was reported to be using world celebrities to encourage people to sign up, and now after its grand opening is evidently very popular with both sexes.

"I was so excited when I heard they were opening a huge 24 hour gym. One that would provide us with personal trainers, nutritionists and a healthy fast food restaurant all in the same premises. So I signed up even before the opening."

Local supermarket chains are also playing an important part, allocating a special Healthy / Diet Food aisle for customers, something which would have had no significance for Saudi consumers just a few years back.

"It's so easy nowadays to find diet foods in the supermarkets because they have their own section away from the temptation of less healthy, more fattening foods, which I now always try to avoid as much as possible."

At the end of the day after my research I feel it is apparent that this is no simple health "craze", here today gone tomorrow, but what we are seeing in Saudi is the start of an ever growing trend which more and more people can be expected to embrace. The essentials are already in place and the message will quickly spread.

Actually, it's great to be home again and I can relax - and stay healthy; there's no excuse.