"The UAE is going through a remarkable period of growth and as any successful company we too plan to make sure that we ride this wave of development and maintain our brands position as the leader in this market. We plan to continue our strategy of growing with the market and ensuring that we focus on getting closer to our customers at every given opportunity,"
commented Manoj Loya, General Manager - Operations, Galadari Ice Cream Company L.L.C., (GICC), the franchisee for Baskin Robbins in the GCC.
Baskin Robbins has been in the UAE for the past 25 years and is one of the most successful international brands in the market. In 2006 Baskin Robbins will be launching an aggressive expansion campaign in the GCC which will see the rise of more specialty outlet stores in key locations, including new property developments and shopping malls. Baskin Robbins has seen steady growth in sales and store network in the UAE in the past few years. There are currently 71 stores in the UAE alone with around 230 outlets across the GCC.
"In terms of trends and attitudes, UAE is at the cutting edge of what is happening in this region. The consumers in UAE are constantly exposed to the best the world has to offer yet they have the ability to recognize brands that offer them world class quality along with value for money. This makes our task very clear as we know that any new initiative must taste success in the UAE to ensure its acceptance in the GCC. Thus UAE is our most important market in the region," further added Loya.
In addition to expanding its existing store network, the market leaders in premium ice-cream will also be introducing new flavors and the very best in specialty products for ice-cream lovers in the UAE, as well as more value-added services to make any occasion a special one.
"Consumers' trust and love is something we have earned over the last 25 years. No premium or budget brand can attain that in a very short period of time. This is what makes Baskin Robbins unique. Our flavor library is the most extensive in the region and our products are some of the most exciting the region has seen. However we feel it is the love and trust that our customers have showered on us that makes us really unique," concluded Loya.
Recently Baskin Robbins inaugurated its newest outlet in the UAE at Mall of the Emirates with plans for an even bigger store at Dubai Mall in the future.
With its innovative and strategic marketing, Galadari Ice Cream Company LLC has successfully promoted Baskin-Robbins to the position of undisputed leaders in the premium ice-cream industry throughout the Gulf. Baskin-Robbins is sold through supermarkets, hotels and exclusive retails outlets.