International Public Relations Association to hold annual conference for the second time in Egypt

Its annual conferences are a golden opportunity for practitioners of public relations to network and share experiences and insights. The theme of the conference is "Reputation Management in a Changing World".

Providing the keynote addresses on the first and second days of the conference will be Mr. Harold Burson, Chairman of Burson Marsteller, New York and Mr. Paul Taffe, CEO of H&K New York. Prominent speakers in this high caliber conference will include Mr. Mike Love, Senior Director of Communications at Microsoft EMEA and Mr. Jonathan E. Batty, Communications Manager at IBM, as well as Mr. John Saunders, Regional Director, Fleishman-Hillard, Continental Europe and Ireland. The conference will be also attended by a large number of VIPs as well as executives of leading multinationals and public relations companies worldwide.

On the agenda for this year's conference are a number of important topics, extremely pertinent for public relations professionals today. These highly interactive topics will be presented and discussed for the two day duration of the conference through a number of panels and workshops:
• Can Corporate Reputation be Measured?
• Corporate Social Responsibility In Building Reputation
• Reputation Management In ICT
• Truth In PR In Building Reputation: Where Do We Draw the Line?
• Reputation Management In Action
• Crises Management In Maintaining Reputation In Tourism
• Meeting Today's Changing Challenges in Reputation Management

"This conference represents the most important annual event for public relations professionals," commented Ms. Loula Zaklama, President and Managing Director RadaResearch & Public Relations Co. and World President for the IPRA 2006. "In addition to the fact that the topics discussed are of great concern to public relations executives, the format of the conference ensures that maximum interaction and networking takes place among the participants," she also added.

It is also worth mentioning that the main sponsors of the Annual IPRA Conference 2006 include BG Egypt, Orascom Telecom, Pepsi-Cola Egypt and DaimlerChrysler Egypt.

Furthermore, all participants will have the opportunity to visit the magical treasures of Cairo during their stay.