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Monday, November 9 - 2009

Audi receives "Middle East Car of the Year" Award

  • United Arab Emirates: Thursday, December 29 - 2005 at 13:52
  • PRESS RELEASE

At the annual Autocar Middle East Awards a packed ballroom of motor industry executives, sponsors and dealers saw the events patriarch His Highness Sheikh Maktoum Hasher Maktoum Al Maktoum, hand over the "Middle East Car of the Year" award to Managing Director of Audi Middle East, Mr. Thierry Seys.

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  • The Audi A6 Avant.
    The Audi A6 Avant.
The Audi A6 Avant won the prestigious prize over 54 other finalists and also claimed the mantel of "Best Large Car". The Audi A6 Avant is the successor to last year's winner of the "Car of the Year" Award, the Bentley Continental GT.

The nominations for this year's awards included all cars launched in the Middle East region in 2005. A team of independent judges including members of Autocar magazine and other motoring coryphées spent two days at the Dubai Autodrome testing the finalists before settling on the 11 category winners, out of which the "The Car of the Year" was determined over a final day of testing.

"This is the second time Autocar has presented the Car of the Year award in the Middle East and it's been an outstanding success with a surprising result," Autocar Middle East Editor, Damien Reid said. "At the end of two solid days of testing and many long hours into the night, the numbers from the judges pointed to the Audi A6 Avant which ultimately won the title by a single point from a potential maximum of 550 - you cannot get any closer than that," Reid said.

Mr. Thierry Seys, Managing Director of Audi Middle East, added
"This award not only gives honor to an excellent car, but also represents another milestone in Audi's commitment to the Middle East and will further contribute to Audis' growing success in the region."


Audi had recently launched the Avant version of the already popular Audi A6 limousine for the Middle East region and established a close cooperation with Emirates Airlines providing 50 A6 Avant for the Emirates Airlines Pilot Fleet.
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Notes and media contacts

About Audi:
Audi is a car manufacturer rich in tradition. The four rings symbolise the fusion of Audi, DKW, Horch and Wanderer in 1932. Today, Audi is one of the three big German automotive manufacturers in the premium segment. AUDI AG employs more than 50,000 employees and delivered around 780,000 Audi vehicles to customers in 2004.

As a global developer and manufacturer of high-quality cars and engines, Audi has major production sites in Germany, Hungary, Brazil and China. Within the Volkswagen Group, Audi is responsible for the sporty brand group which also includes the SEAT and Lamborghini brands.

The current model range is one of the youngest in premium segment and comprises the A3, A3 Sportback, A4 Saloon, Avant and Cabriolet, S4 Saloon, Avant and Cabriolet, RS 4, A6 Saloon and Avant, TT Coupe and Roadster, the A8, S8 and the Q7.

For more information:

Audi Middle East Communication
Karin Haferkorn,
Tel. +971 433 19 888,
Fax: +971 433 21 933

Elizabeth Cowie,
Tel: +971 4 3310331,
Fax: +971 433 10 553

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