DSF 2006 all set to dazzle the world with Dh100 million prizes galore

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A casual stroll along the celebrative lighting that illuminate Dubai Creek could see you walking away with the cream of Lexus cars. A hunt for Mahoan straw hats could culminate in a shower of diamonds cut by master craftsmen. A craving to try out exotic Thai cuisine might bring forth a Nissan 4-Wheel drive to take on the desert and the rocky terrain of the world.

The Dubai Shopping Festival is, in many ways all about dreams. Of fulfilling the most amazing fascinations, of seeing the impossible become a definite possible. And Sama TV of Dubai Media Incorporation, will be bringing in all the winnings action live from the DSF Stage in Global Village everyday at 10pm. Also, the winning names and numbers will appear on the DSF official website as well as the daily newspapers on the following day.

Step on to the streets of Dubai during the Dubai Shopping Festival 2006, teeming with the multi influences that people from 200 nationalities have left imprinted on the land, and you sense that air of possibility, of a festival where visitors get a chance to win their dreams and far beyond.

The prizes on offer during DSF 2006 defy description - well over Dh100 million in prizes, over 143 kilos of gold worth over Dh10 million, two Lexus plus Dh100,000 cash and a Nissan car in daily raffles, amazing brand promotions, and much more. As you see the various attractions on offer, the dazzling ambience, the sheer vibe of opportunities that applies to each and every DSF visitor, you realise why time and again, DSF has truly been the festival that exceeds all expectations.

The stuff of what dreams are made of, Dubai as its many residents will testify, is a land where aspirations are realised. And the Dubai Shopping Festival, an omnipresent part of the emirates' evolution into the world's sought after destination, is also about making dreams come alive. The Dubai Shopping Festival is one that brings together the world. And at each edition of the mother of all shopping festivals, every one of the visitors goes back a winner.

Underscoring the visitor-friendly approach of DSF 2006, Ibrahim Saleh, the DSF COO says, 'Winnings in millions are there for the taking for the intrepid shopper. Raffles and promotions, festival sales, there are winnings scored into each one of them. The prizes, running into Dh10 million for gold, over Dh 22.4 million for Lexus, Dh 3 million for Nissan cars, are going to be truly unique this year, with a large number of Lexus and Nissan cars, a total of 143 kilos of gold and 16 carat of solitaire diamonds, apart from millions of dirhams offered by the sponsors in prize money, are all to be won.'

Tawhid Abdullah, Chairman, the Dubai Gold and Jewellery Group, says, 'The Dubai Shopping Festival is one of the biggest shopping extravaganzas of the world, and we have ensured that our Group has created a unique and proven promotional campaign for the benefit of our members as also our patrons - the shoppers at the festival. Our strategy is to multiply the winning opportunities for our buyers. So, we encourage everyone to buy the jewellery and the DSF Special coin to maximize the probability of winning.'

Dubai is truly the city of gold, and in folklore, a trading point for the purest form of the precious metal. And this DSF, the Dubai City Of Gold Jewellery promotion is all set to make the difference in many a visitor's life. For every Dh500 jewellery purchase, buyers get a raffle coupon that could win for one of them 1 kilo of gold daily, throughout the one month-long duration of the festival.

Buyers of diamond jewellery worth Dh500 get raffles that could fetch four winners 1-carat of diamond weekly. And the fact that their names remain in the draw increases their chances of winning even more! In all, a massive 143 kilos of gold and 16 carat of solitaire diamonds are to be won on jewellery purchases during DSF 2006.

The DSF is a festival where you just can't lose, and this is no less manifested than in the DSF 2006 Gold Coin Promotion. Visitors who buy the 22 karat Special Edition DSF 2006 Gold Coin worth Dh270, stand to win 20 kilos of gold every week. A total of five kilos of gold is also on offer in the Instant Scratch & Win prizes with visitors taking home gold coins weighing 2.5 gms each and a final mega prize of 30 kilo gold which will go to a single winner. Five per cent of weekly and mega prizes will be distributed to local charities while one per cent of the total proceeds to be shared with DSF Office for distribution amongst local charities.

Michel Ayat, General Manager, Arabian Automobiles Co, says, 'The opportunity to win eight Nissan brands is there for all shoppers during the DSF when the Nissan cars will be a source of happiness to all. The best thing is that the daily winners will get a chance to pick up a Nissan car a day from the mini draw including Armada, Murano, Nissan 350Z Pathfinder, X-Trail, Maxima, Altima and Tiida with prize ranging between Dh50,000 and Dh150,000.'

Choice is what DSF is all about, and the Nissan Daily draw shall simply leave you literally mystified by its sheer choice. For visitors who shop at participating outlets for Dh25 up to Dh400 have a great opportunity to win one Nissan car daily from among eight Nissan brands.

Adds Colin Leitch, Managing Director, Al-Futtaim Motors, 'We are delighted to partner once again with the Dubai Shopping Festival in their Lexus Mega Raffle. The fact that this event has been held every year since the inception of the festival 10 years ago speaks volumes not only of the popularity of the DSF Lexus Mega Raffle, but also for the Lexus brand in the UAE.'

Another major attraction of DSF 2006 with its Dh22.4 million offer, no doubt, is the Lexus Mega Raffle, where on purchasing a ticket of Dh200, one winner out of 5,000 every day wins a Lexus LX470 (costing around Dh265,000, with an exchange price of Dh225,000) and a Lexus ES300 (costing around Dh145,000, with an exchange price of Dh117,000) as also Dh100,000 in cash. In a weekly draw, five people also get to win Dh100,000, each person thus getting six chances of winnings per ticket.

Among other promotions is that of the Global Village, which is truly representative of the universal appeal of the Dubai Shopping Festival, bringing forth as it does cultures and traditions from the world over to one singular destination. This year, a unique Visit and Win (Scratch & Win) promotion awaits visitors to this popular destination. On purchase of a Dh10 raffle, the visitor to Global Village gets a chance to win instant prizes including cars, plasma screen TVs, mobile phones, laptops, digital cameras, sound system etc, as also cash prizes to the tune of Dh20,000 to Dhs 25,000, a total of Dh5 million in prizes.

These apart, DSF 2006 will also see exciting individual promotions by sponsors, mega offers and discounts from over 2,000 leading retail outlets and 25 top-of-the-range shopping malls in Dubai that offer the best brands in the world, making it the ultimate experience for the visitor.

The Dubai Shopping Festival 2006 runs between January 4 and February 4, 2006.