Boss womenswear available for the first time in Dubai

Boss womenswear was established in 1998 after the longstanding international success of the Boss menswear brand. Boss Black womenswear offers a new and versatile collection every season, with styles ranging from elegant business apparel through casual sports wear to the ideal evening outfit for every occasion.

"We have been the retailer for Hugo Boss in the UAE for almost 8 years," said Mr. Mohi-Din Binhendi, President and Founder of BinHendi Enterprises.

"So far, we only offered our valued customers the menswear collection from Boss Black, the classic range, to Boss Orange, the casual clothes range and Boss Green for the active sportsman. We are delighted to finally introduce the women's collection to Dubai and are confident that with its high quality standards, perfect look and different styles Boss Womenswear will prove to be a success with the fashion conscious women in the UAE," he added.

Mr. Becher Traboulsi, Owner of Fashion Trading Company s.a.r.l, Hugo Boss Agent for the Middle East, commented, "We have seen in BinHendi Enterprises a strong partner who helped us promote the Boss brand in the UAE and the launch of Boss Womenswear in Dubai will surely add to the ever growing Boss success story."

Boss Womenswear will be available from Hugo Boss stores located at BinHendi Avenue, the stunning new shopping destination from BinHendi Enterprises, Mall of the Emirates and Escape Boutique at Ibn Battuta Mall.