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Dubai Festival City selects MasterKey DXB for shopping centre management software

  • United Arab Emirates: Tuesday, January 03 - 2006 at 08:01
  • PRESS RELEASE

MasterKey Systems, a leading Dubai-based software provider, has been awarded the contract to provide its shopping center management software to help lease and manage Dubai Festival City's retail park - a 1.3 million square feet urban retail complex which boasts a fusion of household and convenience retailers such as the UAE's largest IKEA and a leading Middle East hypermarket.

MasterKey DXB, the Dubai customized version of the software, helps ease the leasing process, and allows the operations department to prepare in advance for when the retail center opens its doors. With such an enormous multi-use project, it is essential that several departments work closely together. Dubai Festival City uses MasterKey DXB to combine the efforts of their staff and to work on one centralized system.

MasterKey Systems worked extensively with the Dubai Festival City team to custom build a new Retail Leasing module, adding features to their system which are unique to the retail industry. The new Retail Leasing module adds to MasterKey Systems' existing arsenal of real estate software including Property Management, Residential Leasing, Sales Management and Call Center modules.

"We are very excited to work with the leasing team in Dubai Festival City. Combining their experience and knowledge of retail leasing and our expertise in real estate software proved to be a winning combination,"


confirmed Daniel Hart, Operations Manager at MasterKey Systems. "Whenever developing software, we always want to work as closely as possible with our clients, meeting with them regularly and constantly getting their input. In this way, we can deliver exactly what is required and ensure that our client's needs are met."
MasterKey and the DFC Retail team. 
MasterKey and the DFC Retail team.
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About MasterKey Systems

MasterKey Systems provides innovative web-based software to companies in the real estate industry. With a range of modules to choose from, MasterKey fits the needs of the Real Estate industry precisely. Products include Property Management, Residential Leasing, Retail Leasing, Sales Management and Call Center modules. Customers enjoy access over the internet from anywhere in the world, allowing for collaboration of staff in multiple locations.

For further information about MasterKey please contact

Daniel Hart
Operations Manager
MasterKey Systems
Tel: +971 4 3369637
Fax: +971 4 3368112

For further information about Dubai Festival City, please contact:

Bassem Terkawi
Public Relations and Events Manager
Dubai Festival City
Tel: +9714 213 6187; Fax: +9714 2851185

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