Marriott Hotels in Dubai now offer new, more luxurious bedding

The new bedding is part of the company's global bedding makeover which will utilize over 30 million yards of fabric - enough to stretch more than two-thirds of the way around the world. By 2006, the company expects that 628,000 beds at approximately 2,400 hotels worldwide, across eight brands will have the new look and feel.

The new bedding is the brand standard for all JW Marriott, Renaissance, Courtyard by Marriott and Marriott Executive Apartments and as part of the makeover, the company is replacing traditional bedspreads with freshly laundered linens, making Marriott's new bedding the cleanest and freshest of any major hotel chain. The bedding will feature 300-thread-count, cotton-rich, white top and fitted bottom sheets, more pillows, and a thicker, more comfortable mattress with the addition of a two to four-inch mattress topper. The stylized bedding will also be accented with Euroshams, a decorative bed scarf and an optional bolster.

The company conducted extensive consumer research on the new bedding for all its brands. More than four out of five of the 1,000 guests surveyed preferred the new bedding and said they liked the stylish design and appearance, calling it fresh, inviting and comfortable. They also said the new bedding would increase their preference for a Marriott brand.