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Range of fashionable, hi-tech mp3 players from iriver released in Middle East markets

Sharaf Electronics, a subsidiary of leading UAE-based business house, Sharaf Group, has introduced a unique range of fashionable, hi-tech mp3 players from iriver, the global leading innovator for digital entertainment in the Middle East and Africa.

United Arab Emirates: Sunday, January 08 - 2006 at 15:08
PRESS RELEASE

The H10 which can hold anywhere of up to 4800 songs.

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Hard on the heels of its recent launch of the mega U10 iriver model in Dubai, Sharaf Electronics, the sole distributor of iriver in the Middle East and Africa, has now brought to the region five more top iriver mp3 players, all of which come small in size but big in features and performance.

The stylish new range includes the ultra-portable T10 in a sport-ready design, the feather-light weight T20, the T30, which comes with 40 built-in languages for people on the go, the N11, which has an FM tuner, a recorder and a voice recorder, and has the capability to hold up to 240 songs, and the H10 which can hold anywhere of up to 4800 songs.

Mr. Sharafuddin Sharaf, Vice Chairman of Sharaf Group, said:

'We are delighted to release the new range of mp3 players from iriver in Dubai and the region. Since launching the U10, the sensational new model from iriver, we have received excellent feedback from our customers both on the product, and on our decision to forge a strategic alliance with a global electronics major like Reigncom Corporation, the owners of iriver. These new devices from iriver will further raise the bar for digital entertainment in the Middle East and Africa.'

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About Sharaf Group:
Since it was established in the UAE in 1976, Sharaf Group has grown from a shipping company into a conglomerate with diverse business interests including shipping, information technology, travel and tourism, supply chain management, warehousing and logistics, real estate development, retail and financial services. The company has built an impeccable reputation for financial integrity, discipline and is well known internationally for its reliability, trustworthiness and product delivery.

About Reigncom Corporation:
Reigncom Corporation, which owns iriver, is Korea based, and is the emerging global leader in providing portable audio/ video entertainment devices. iriver provides consumers with the viewing, listening and recording flexibility to accommodate their active lifestyles by constantly introducing award-winning hybrid products supporting existing and emerging formats, including MP3, WMA, OGG and Macromedia Flash Lite 1.1.

For more information please contact:

Sharaf Electronics
Tel: 04 302 5813

Rami Halawani/Dana Salloum
Partnership PR
Tel : 04 228 0044

Posted by Janeta Novakovic, Assistant News Editor
Sunday, January 08 - 2006 at 15:08 UAE local time (GMT+4)

Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of AME Info FZ LLC / Emap Limited.

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