Predominantly aimed at 4 - 9 year olds, Boomerang is dedicated to some of the best-loved classic cartoons ever made, including Top Cat, Bugs Bunny, Scooby Doo, Tom & Jerry, The Flintstones, Wacky Races, Captain Caveman, The Hair Bear Bunch and Penelope Pitstop, among others.
Ron Ciccone, Senior Vice President and Managing Director, Middle East at Turner Broadcasting Systems, said:
"The launch of Boomerang with Showtime Arabia is fantastic news. Looking at the line up of the channel is like taking a walk down memory lane for many of us who enjoyed shows like The Flintstones and Tom & Jerry as kids. The truly exciting thing about these programmes is that they have lost none of their freshness or appeal making it the perfect animation destination for the young and young at heart."
He added, "We are committed to developing our portfolio of channels and profile in this key business market and the launch of Boomerang further strengthens our entertainment offerings to viewers."
Peter Einstein, President and CEO of Showtime Arabia said, "In this region, the family is of utmost importance and providing the choice of content to each member of the family is what Showtime is all about. Adding Boomerang, an animation channel with all the greatest classics in one place, to our top bouquets and family packages will add value to our subscribers whatever their age. After all, who can resist Daffy Duck and Scooby Doo?
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Posted by Anne-Birte Stensgaard, Senior News Editor
