DSF permits private sector to run retail campaigns

The Group will make all necessary amendments in its overall communications as specified by DSF Marketing Communications Department. The Dubai Gold and Jewellery Group has been instrumental in promoting and improving the gold and jewellery trade in Dubai and the annual promotions give buyers a chance to win several kilos of gold and spectacular diamond prizes.

Mr. Tawhid Abdullah, Chairman, Dubai Gold and Jewellery Group, said:

"The popular dual-campaigns have been invested in heavily not only in monetary terms, but also with a lot of hard work and dedication from the entire team here at DGJG. It has been an extremely difficult decision to take and we are very thankful to the Government for all their support to us. Several coupons and coins were given out to customers during the pre-DSF sales and hence we decided to go on with the promotion till March this year in the best interest of our loyal consumers."

The Group has planned to achieve its objectives by changing the dates of both the promotions.

The city of gold coin raffle will now be conducted until March 31, 2006. The revised draw dates for 20 kilos of gold will be 27th January 2006, 17th February 2006, 10th March 2006, 31st March 2006, and the mega draw date for 30 kilos of gold will be 31 March 2006. The gold coin can be purchased at all Jewellery outlets and at specially designed kiosks at the Gold Souq, Shopping Malls, and Dubai Duty Free.

The jewellery promotion will run until March 3, 2006. The mega prizes featuring four 1 kilo gold & 1 carat diamond winners each will take place on March 3, 2006.

Amendments such as removing the DSF 2006 logos and message has been carried out by the Group already in all POS, Print and Radio media while the exercise on Outdoor media is underway and will be completed by January 20, 2006.

Mr. Abdullah added: "With our popular gold and jewellery promotions, we hope to bring the smiles and cheer back into the lives of the residents and tourists alike in the UAE, and once again hope to ring in good luck for one to many in 2006."