M'sharie unveils new corporate logo

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The new logo is made up of two upwardly pointed arrows and a golden coil on top. Abdul Aziz Al Serkal, Managing Director of M'sharie explained the essence of the new logo as 'the two arrows represent partnership while the upward direction signifies growth and development and the sharpness of the arrow reflects confidence and knowledge'.

M'sharie has been in business for the past 8 years and today it has a portfolio of 14 investments in small and medium business (SMB) sector. It focuses primarily on the growth and expansion stage investments as well as mezzanine and buyout of mature companies with excellent past record.

M'sharie business strategy includes entering as equity partner in high potential companies in select business sectors and enhancing their values through group leverage, operational and financial improvements and attractive management incentives to realize capital gains.

M'sharie is an ideal choice for an existing business looking for strategic support. Besides being an equity partner, it acts as a mentor providing valuable support on a range of management, marketing, financial and technical issues to assist the business achieve its full potential.

On its contribution to the business, Al Serkal added 'Far from being a passive financier, M'sharie actively fosters growth in our portfolio companies. Our track record shows our positive contribution to the business in moving up the value chain and attaining strong market position'.

On the plans for the coming year, he stated, 'With our efficient team of professionals and infrastructure in place, we have ambitious plans to be a leading corporate venture capital company in the region in the next 3 years'.

M'sharie is a limited liability company incorporated in Dubai and invests in the equity of existing businesses in the manufacturing, trading and service sectors. Current portfolio of M'sharie includes Emirates Extrusion Factory (aluminum profiles manufacturing), Lite Tech Industries (lighting fixtures), Gulf Dynamic Switchgears (LV switchgears), Gulf Metal Craft (steel and aluminum fabrication, Metrofile (document management services), Labtec (laboratory furnitures), Gulf Dynamic Services (interior decoration), Emirates Explosives (explosives for mining and quarries), Emicool (district cooling), Syscom Emirates (telecommunication system integration services), Thermoset Technologies (FRP panels), National Insulite (insulated construction blocks and panels) and Thermostone (aerated concrete blocks).