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"Partnering Abu Dhabi's premier tourism drive is a key objective of our company," said Jeremy Parrish, the newly appointed CEO of Standard Chartered Abu Dhabi and Al Ain. "This sponsorship presents us with a great opportunity to highlight our commitment to the UAE capital's growth."
Miguel Angel Jiménez, Vijay Singh, Colin Montgomerie, Sergio Garcia, Thomas Bjorn, John Daly, Chris DiMarco and a host of other stars are set to compete for the US$ 2 million prize fund and as golf fans follow them round the Abu Dhabi fairways, they won't be short of cash. Standard Chartered will be providing on-site mobile ATM facilities.
"Furthermore, Standard Chartered is launching an exciting new Affinity Golf Credit Card, with discounts, sign up benefits, complimentary magazines and ongoing golf discounts," said Parrish. "The Affinity Golf Credit Card not only celebrates this important tournament but gives the Bank first mover advantage among an influential customer base." Customers will be able to sign up for the card at a special on-site exhibition stand.
Throughout the competition, Standard Chartered will host the 'Standard Chartered Golf Zone', where spectators can compete in their own chip-and-putt competition with four golf nets positioned side-by-side in the exhibition area.
On the first day of the championship, students from Abu Dhabi will meet and be taught by some of the stars in a unique coaching clinic, where three of the visiting pros will teach them basic and advanced golfing techniques.
"The sponsorship of this event demonstrates our commitment to the UAE. We are delighted to be involved with the largest sporting event ever to be staged in Abu Dhabi and are looking forward to the occasion with great anticipation,"
Parrish added.
Posted by Anne-Birte Stensgaard, Senior News Editor
