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"We will develop several e-business applications in the areas of e-commerce, loyalty and rewards programs, affiliate marketing and e-CRM. The online marketing activities will include online contests, customised mailings, targeted banner campaigns and seamless integration with DubaiCityGuide.com. Our objective is to establish Blue Banana as an online brand that provides world class exciting gift experiences to Dubai residents."
Commenting on the partnership, Simon Ford, Managing Director of Blue Banana stated, "We are very excited with the business and visibility we have generated within the first 4 months of launching online. I am confident that our relationship with Cyber Gear will take our business to the next level. We will soon be announcing our forthcoming Valentine's Day offerings at www.BlueBanana.ae".
Starting from as little as AED 250 and going up to Dhs 57,750 for a MIG flight, all of Blue Banana's 150 gift experiences can be purchased online at www.BlueBanana.ae. A new and novel concept in the UAE, Blue Banana uses a highly secure payment system to process online credit card transactions. Once purchased, a Blue Banana gift pack is sent to any address in the UAE within 24 hours.
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Posted by Anne-Birte Stensgaard, Senior News Editor
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