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Tuesday, November 10 - 2009

Arabian Travel Market launches show radio

  • United Arab Emirates: Tuesday, January 24 - 2006 at 11:48
  • PRESS RELEASE

Dubai Eye 103.8fm, Dubai's breakthrough talk-radio station, has been appointed official broadcaster for Arabian Travel Market, the region's premier travel and tourism exhibition, with plans to introduce revolutionary broadcasting at the 2006 event.

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  • Chris James and Matt Pullen finalize deal.
    Chris James and Matt Pullen finalize deal.
From a central broadcasting stage in the main concourse, Dubai Eye will be a focal point for the latest breaking stories from ATM 2006 with news updates every half hour and non-stop interviews for eight hours each day of the show, which will run at the Dubai World Trade Centre from May 2-5.

"We're happy to join forces with Dubai Eye once more," said Chris James, Marketing Manager-Overseas Events, Reed Travel Exhibitions (RTE), which organizes the award-winning Arabian Travel Market, now in its 13th year. "Our 2006 partnership will allow not only the home audience to catch up with the latest breaking news and interviews but those inside the halls as well."

Dubai Eye has become recognized as the region's top broadcaster of major sporting and business events, providing four days of continuous coverage of the Dubai Desert Classic golf tournament and Dubai Rugby Seven's, 12 hours broadcasting of the Dubai World Cup, the world's richest horse race and on site broadcasting from Dubai 2005, the ninth international aerospace exhibition and Arabian Travel Market.

"After our experience over the past 12 months as Dubai's official broadcaster of major events, we want to extend the reach," according to Matt Pullen, Group Sales Director English Radio at Arabian Radio Network, Dubai Eye's holding company. "The best way to achieve this could be via blue-tooth like earpiece receivers for exhibitors to present to visitors so all can be kept constantly in touch."


The earpiece radios will allow visitors and exhibitors to hear interviews being conducted live on air, and catch the latest announcements from the ATM media centre.

"In the months running up to ATM 2006 Dubai Eye will also be broadcasting developments surrounding the show, including news of our expanded educational programme which will now span 12 seminars devoted to the hottest topics now impacting the travel and tourism industry both regionally and internationally,"


added James.

Arabian Travel Market is held under the patronage of His Highness General Sheikh Mohammed bin Rashid Al Maktoum, the UAE Vice President, Prime Minister and Ruler of Dubai, and under the auspices of the Department of Tourism and Commerce Marketing, Government of Dubai.
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Notes and media contacts

1. Reed Travel Exhibitions is part of Reed Exhibitions Ltd. which organises over 420 events in 32 countries, serving 49 different industries in 18 key sectors, attracting over 90,000 exhibiting companies and more than 5.5 million visitors every year.

2. As a member of the Reed Elsevier plc group, the world-leading business and information provider, Reed Exhibitions is unique in offering integrated market access programmes covering exhibitions, trade publications, direct marketing and the Internet. Reed Elsevier's business titles are closely linked with Reed's exhibition activities across both geographic and industrial markets. It also has a growing portfolio of electronic publishing and information services, including LEXIS-NEXIS, the world's leading provider of on-line information services and management tools.

3. Reed Travel Exhibitions organises 15 events worldwide, including World Travel Market, Arabian Travel Market, C.I.S. Travel Market, EIBTM, British Travel Trade Fair, Asia Pacific Incentives & Meetings Expo (AIME), International Golf Travel Market, Top Resa, Mediterranean Travel Fair, ICCA Exhibition, in association with the ICCA Congress, International Luxury Travel Market (ILTM), La Cumbre, City Break, China Business & Incentive Travel Mart (CBITM and Latin American & Caribbean Incentive & Meetings Exhibition (LACIME).

4. For further press information, please visit the Reed Travel Exhibitions' website on www.reedtravelexhibitions.com

About Dubai Eye 103.8fm
Dubai Eye was re-launched to the Dubai audience as a News Talk Sport broadcaster in March 2005. Since then, it has proved it 'owns' the information airwaves in Dubai and Northern Emirates. With News and Sport, every hour, sixteen hours a day, seven days a week, it has become a trusted source of information to the English speaking market.

Its flagship business programs at breakfast and sports programs in evening drive are seven days a week, reflecting the manner in which the world of business and sport and their effect on Dubai never stops.

In the past twelve months Dubai Eye has been the official broadcast partner for Dubai World Cup, The Rugby Seven's, The Dubai Desert Classic, the Arabian Travel Market, GITEX and Dubai 2005 Aerospace Exhibition by providing continuous broadcast of these major events in Dubai to participants and making this information and coverage accessible to the public.

Dubai Eye is part of the Arabian Radio Network, a network of 8 radio stations including Dubai 92 (adult contemporary music), City 101.6 (Hindi pop), Hit 96.7 (Malayalam), Sout al Asala 93.9 (Arabic heritage & gold), Al Arabiyah 98.9 (Arabic hits), Al Khaleejiya 100.9 (Khaleeji music) and Awaaz 104.4 (Urdu).

The Arabian Radio Network is part of the Arab Media Group, parent company of Awraq Publishing (Emirates Today and Emarat Alyoum newspapers), Done Events and Shoof out-of-home media.

For further information: Barbara Saunders, MCS/Action, PO Box 20970, Dubai, United Arab Emirates. Tel: +9714 390 2961; fax: +9714 390 8161.

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