• HSBC

CRM Middle East drives customer service excellence with Altitude Software

  • United Arab Emirates: Tuesday, January 24 - 2006 at 12:48
  • PRESS RELEASE

Altitude Software, a global technology leader of contact centre solutions for Unified Customer Interaction™ (uCI), today announced CRM Middle East as a new customer.

The Dubai-based contact centre outsourcing company implemented the award-winning Altitude uCI 7.1 solution to automate CRM campaigns and enhance customer service levels. Since the new system went live in December 2005, CRM Middle East has experienced a significant boost in contact centre productivity.

Altitude uCI is a platform independent contact centre solution with a universal queue and full blended support for voice (inbound, preview, power and predictive dialling), IVR, email response management, Web collaboration and Web chat. Typical business activities powered by Altitude uCI include telesales, appointment scheduling, debt-collection, customer services, telebanking and lead generation.

Focus on world-class automotive service operations


Founded four years ago, CRM Middle East offers expert Customer Relationship Management solutions and a complete range of contact centre outsourcing services. The outsourcer provides inbound and outbound interaction handling for customer service, appointment scheduling, marketing campaigns and market research. CRM Middle East works on behalf of prominent companies with a specific focus on the auto manufacturer and dealership sectors. CRM Middle East is the outsourced call center for BMW in the entire GCC and Middle East regions since 2001.

"At CRM Middle East, our main goal is to improve the reliability and quality of service for our customers. Implementing Altitude's contact centre solution was critical to achieve that goal," commented Lina Zarifeh, Managing Director at CRM Middle East. "We evaluated several vendors and selected the Altitude uCI solution because of its rich functionality, Altitude's extensive implementation experience in the GCC region, as well as its reputation in the contact centre software industry. We look forward to collaborating with Altitude in an effort to set new customer service standards, specifically in the automotive service operations industry."

Improving customer satisfaction while boosting productivity


The new system provides multimedia real-time displays, giving information about inbound queues, current status and statistics, as well as list performance. CRM ME specifically uses Altitude Voice, a robust voice management application that provides intelligent handling of inbound and outbound calls and seamlessly synchronizes relevant data with each call.

The Altitude uCI solution ensures that relevant customer information is available from customer-based and enterprise applications to support agents during each call. Moreover, by reducing simple requests from customers and filtering high-valued customers, call centre agents at CRM Middle East can maximize contact time to improve service.

"Altitude uCI provides great flexibility and functionality that allow us to respond to our customers' needs in real-time. Call blending enables us to make more efficient use of agents, enabling them to switch from inbound to outbound calls as necessary," commented Lina.

"Auto manufacturers and dealerships are realizing the significant benefits that contact centre technology can deliver to improve the vehicle-owner experience while also reducing the costs of customer care delivery. We are pleased to partner with CRM Middle East to help them implement a world-class contact centre operation that addresses their unique business needs,"

said Riadh Boukhris, Altitude Software Vice President Middle East, Africa & South Asia.
 
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Notes and Media Contacts »

About Altitude Software:
Altitude Software (www.altitude.com) is the global technology leader of contact centre solutions for Unified Customer Interaction™ (uCI). Altitude uCI is a customer interaction management solution with full blended support for voice (inbound and outbound), IVR, email, Web collaboration and Web chat. The Altitude uCI solution manages and improves customer relationships for each new interaction in a wide range of contact centres, from SMBs to large multisite organisations. Altitude Software serves over 650 customers (with more than 130.000 agents) of all sizes in 55 countries worldwide, both directly and through a wide network of partners. Altitude Software has 10 offices in four continents.

Altitude Software Middle East, Africa & South Asia is located in Dubai Internet City, U.A.E, and is today leading the multimedia contact centre market in those regions. Customers in the MEA region include Infocall (Bahrain), The Contact Centre (UAE), HSBC/The Saudi British Bank (KSA), American Express (KSA & Bahrain), Abu Dhabi Islamic Bank (UAE), BankEuropa (Turkey), La Poste Tunisienne (Tunisia), Atento (Morocco), Ahli United Bank (Bahrain), Dubai Bank (UAE), Sahm Technologies (UAE), AnswerPlus (Mauritius), Globalcom / SCS-Net (Syria), National Bank of Abu Dhabi (UAE), Shell (South Africa), Global Call Centre (Tunisia), Dubai Government (UAE), and Yemen PTC.


Editorial Contacts:

CRM Middle East
Lina Zarifeh
tel + 971 4 2976700


Altitude Software
Jose Duarte Ramos
tel +971 4 391 8880

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