Mitel and UAE partner Syscom target SME market nationwide

This announcement follows the successful UAE Lab approval and wide deployment of the product with partners and customers across the Middle East region.

"We are delighted that Syscom has embraced Mitel's lead in the SME market by dedicating significant resources in marketing, sales and support behind the CX drive. They are also utilising their Etisalat Business Centres showrooms and outlets countrywide in Abu Dhabi, Al Ain, Dubai, Sharjah and Ras Al Khaimah,"

said Hisham Amili, Mitel GM, GCC.

Syscom is a strong IT player in the UAE market SMB and enterprise communications platforms and related devices and applications, complemented by support and training services.

"We are very encouraged that the CX IP-based communications platform is designed to allow SME customers to seamlessly deploy the IP solution in an evolutionary manner, without compromising any of the features or functionality of traditional Private Branch Exchange and Key Telephone Systems. Syscom has been witnessing steady growth since the commencement of operations in Syscom outlets at Etisalat Business Centers. Through our new partnership with Mitel, we can offer SME businesses the choice and flexibility desired for modern operation. The CX is the ideal true 'office in a box' solution to any business where there is a requirement for converged voice and data services and this represents an excellent proposition for this early adopter UAE market" said Yawar Sajjad, General Manager, Syscom Emirates LLC.

"Our investment in R&D in the last two years has resulted in substantial enhancements to all elements of the Mitel proposition with the result that we are now outpacing our traditional competitors in the burgeoning market of IP communications. This status is equally true here in the UAE where we are seeing strong demand for IP communications not only in the SME segment, but also in vertical markets. Syscom is well positioned to promote the CX and take advantage of new market dynamics," Mr. Amili concluded.