'Sheraton Sweet Sleeper Beds' introduced at Sheraton Deira Hotel & Towers

So far over 40,000 new beds have been introduced in Sheraton Hotels in Europe, Africa and the Middle East as part of Sheraton's Global Roll out program of 200,000 beds.

The new luxurious Sheraton beds have the specially developed 'Sheraton Sweet Sleeper bed mattress, with barrel shaped high tensile springs individually housed in strong non-woven, synthetic material pockets. These are separately "Ultra Sonically" sealed and joined together by a unique production process. This allows each spring to move independently of its neighbor and ensures the maximum comfort and support for 'Sweet Sleepers' residing in the beds. The bed linen includes crisp white 100% combed cotton 200 thread count percale duvet cover and sheets, sumptuous white goose feather and down pillows, and a colored throw to tone with the room decor.

In addition to the new beds, the Sheraton Deira Hotel also offers guests with high-speed Internet connection in guest rooms as well as in the hotel's business centre located on the 3rd floor close to the Towers Lounge. All 224-guest rooms having recently undergone a cosmetic surgery includes smoking and non-smoking preferences in rooms and suites which are designed to satisfy the demands of the busy traveling public in today's very competitive market structure in Dubai.

The Sheraton Deira Hotel & Towers is one of the handpicked hotels for guests visiting Dubai. Superbly situated in the busiest location of Deira, the Sheraton Deira Hotel gracefully reflects its unique surroundings while standing as a monument to the city's dramatic growth. A confluence of modern facilities and old traditions create a haven of tranquility in a setting of style and comfort.

The dining options offered at the hotel include 'The Terrace' the all-day dining restaurant serving buffets for breakfast lunch and dinners including theme nights. The 'Le Café' situated adjacent to The Terrace is a venue for informal meetings serving pastries and light snacks. For unwinding after a hard days work, you can visit 'The Athena Health club' equipped with the latest in fitness technology to also include services like Steam/Sauna, massage treatments and an outdoor temperature-controlled pool. The second unwinding option is the Lindbergh's bar, a piano styled bar with a live pianist to serenade you through the evening while you relax and sip into cocktail specials.

Since 1998, more than $1 billion has been invested in upgrading the Sheraton brand globally, primarily in renovations. The Sheraton Sweet Sleeper Bed is the latest in a series of enhancements designed to elevate the Sheraton brand to the top of the upscale hotel segment promising the ultimate in a sound and goodnights sleep to our valued customers says Josef Sorger, general manager of the hotel.