Sirenic grants Cellempower rights to distribute Mobilepa in United Arab Emirates and Bahrain

Mobile data traffic revenues from e-mail and personal information management functions alone was expected to bring in US$650 million in 2005 says ARC Group, with this figure predicted to increase 13-fold in the next five years. In addition to this, mobile data revenues at $61 billion, are expected to reach $189 billion by 2009 according to Strategy Analytics.

"The most comprehensive BlackBerry squasher there has been to date" was how Jonathan Margolis of the Financial Times described Sirenic's MobilePA, as it provides 'on-demand' information access according to any settings you choose, is considerably cheaper than a BlackBerry, and is an easy to use software which works on pretty much any phone, in addition to having the unique feature of voice e-mails.

Cellempower will offer Sirenic's products/services on either a packaged or stand-alone basis to telecom operators and enterprises in the GCC (Gulf Cooperation Council) states and Middle East markets, in which there is a soaring demand for high end wireless applications and solutions. The contract, signed for 18 months, will enable Cellempower to sell MobilePA to telecom operators, enterprises and SMEs, as well as to consumers and small office/home office users. "A magnificent offering, for anyone wanting to keep abreast of their e-mail without being dominated and swamped by it" further stated Jonathan Margolis of the Financial Times.

Commenting on the agreement, Bertrand Lipworth, Chairman of Sirenic, said "The GCC states and the Middle Eastern markets are dynamic regions for growth in wireless telecom technologies, given widespread market deregulation and competition and therefore offer great potential for Sirenic. With expertise in this field and extensive local relationships, Cellempower will enable Sirenic successfully to tap into these promising markets. We view this agreement as another step towards gaining broad international distribution for MobilePA."

Dr Amor Ben Dhia, Founder and CEO of Cellempower, added:

"Cellempower is constantly seeking to provide the best products for its customers in the mobile applications arena and is therefore pleased to have been granted exclusive distribution rights for Sirenic's MobilePA. The service has already been very successful in the UK and we are confident that there will be significant demand for this mobile email, data and voice access enabled service in the GCC states and Middle East markets. MobilePA had the capacity to improve the customer offering and contribute to an increase in ARPU for telecom operators".