Global golf convention swings into action in Dubai

Since its launch several months ago, GolfEx Dubai has created a unique buzz in the world of golf attracting key speakers including former PGA European Tour chief Ken Schofield CBE, five-time Open champion Peter Thomson CBE, IMG golf supremo and Tiger Woods' manager Mark Steinberg and representatives of some of the biggest commercial names in the industry.

The event will bring together the business of the world of golf in one single venue as well as provide an excellent platform to network, share knowledge and broker deals.

With the full support of the European Tour, the Asian Tour, and companies such as IMG and ISM as well as the golfing community in Dubai, GolfEx Dubai is seen as the perfect appetizer to a week that will see Dubai become the 'City of Golf'.

'GolfEx Dubai will be a great success,' said Chubby Chandler, chief of ISM the management stable boasting players in its ranks such as Ernie Els, Darren Clarke, Lee Westwood and David Howell.

'It's taking place where golf is gaining in popularity at a great rate. To hold it during the Dubai Desert Classic week will make it a very convenient meeting point for everyone attending.'

Event organizers say GolfEx Dubai is aimed at opinion formers and decision-makers who are instrumental in developing and growing the sport around the world. Primarily a conference, it will also host a trade exhibition and a gala dinner - sponsored by Nakheel - that will bring the curtain down on the show tomorrow night (Monday).

Louis Martin, chief executive of the Asian Tour, is another major player in the golfing industry who firmly believes GolfEx Dubai is a welcome addition to the global calendar.

'As golf continues its phenomenal growth in Asia, it is vital that those in the industry have a forum where they can share ideas and experiences,' said Martin, who will address the conference later today (Sunday) with a speech on golfing boom in Asia. 'GolfEx Dubai provides just such a forum and we are honoured and privileged to be invited to take part in the first GolfEx and we are confident it will go on to replicate the success of Soccerex.'

Also speaking at today's conference will be Schofield - who will make the keynote address - IMG Director of Golf Course Design Brit Stenson, Bruce Glasco (Senior Vice President of Operations at Troon Golf) and Colin Baxter, the Managing Director of Hydroturf.