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Monday, November 30 - 2009

Mirror, Mirror in the mall, Ibn Battuta a-mazes them all

  • United Arab Emirates: Sunday, January 29 - 2006 at 11:10
  • PRESS RELEASE

A remarkable mirror maze, the first-of-its-kind in the UAE, is the latest attraction to captivate visitors at Ibn Battuta Mall.

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  • Mirror Maze, the first-of-its-kind in the UAE, is the latest attraction to captivate visitors at Ibn Battuta Mall
    Mirror Maze, the first-of-its-kind in the UAE, is the latest attraction to captivate visitors at Ibn Battuta Mall
The mirror maze, which can be found in the mall's China Court, is designed by Adrian Fisher who is internationally recognised as the world's leading maze designer. From the inside, the mirror maze seems up to six times larger than it really is, making it the ideal attraction for small, indoor spaces. The mirrors play with people's perceptions of space through a realm of seemingly endless corridors, arcades and cloisters which is heightened both by the clever use of lighting and sound effects.

Over the past 25 years, Adrian and his 12-strong design team have created more than 400 full-size mazes across six continents and 27 countries, including hedge mazes for palaces, castles and chateaux as well as mazes for theme parks, zoos and wildlife parks. He designed the world's first-ever cornfield maze and has set six maze records as recognized by the Guinness Book of World Records.

Marvin B. Shaire, Chief Operating Officer of Nakheel's Retail Corp, said:
"Ibn Battuta Mall has been known for its uniqueness and the addition of this fascinating mirror maze will further contribute to the mall's popularity among visitors from across the UAE. Entering a mirror maze can be an intriguing experience, as from the inside a mirror maze seems up to six times larger than it really is. One sees impossible reflections and there seems to be choices in all directions, but most of them are just illusions.


"The design of the maze has the trademark Adrian Fisher class and brilliance, and blends perfectly with the overall theme of the China Court. Children and adults alike will find this mirror maze an absorbing experience."

The maze will remain open until February 4 and is open to the public from 10am to 10pm on all days of the week.

The world's first mirror maze was created in 1894, and during the first half of the twentieth century small-scale mirror mazes were popular attractions on piers and at amusement parks in Europe and North America.
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Notes and media contacts

About Ibn Battuta Mall
Ibn Battuta Mall, a Nakheel project, is located adjacent to Sheikh Zayed Road between Interchanges 5 and 6. The Mall combines retail, entertainment, restaurant and family activities all within a uniquely themed environment. The inspiration for the theme of Ibn Battuta Mall is the legendary Arab explorer Ibn Battuta. The unique design of the shopping mall and separately themed courts are based on his travels through Asia and the Middle East. Each of the six courts is themed on a country and a shopping zone to reflect Ibn Battuta's travels through Andalusia, Tunisia, Egypt, Persia, India, and China. The spacious Mall covering an area of 3.1 million square feet, offers a charming mix of shopping outlets, specialty shops, restaurants, a hypermarket, and a cinema Megaplex featuring the UAE's first IMAX theatre. Parking space has been allocated for more than 5,000 cars, taking the total site space up to 5.4 million square feet.

About Nakheel
Nakheel is the uniquely focused property development company behind a variety of new landmark developments in Dubai. Nakheel aims to redefine the concept of property development whether residential, tourist, commercial or retail. It has therefore placed great importance on examining the requirements of the different sectors of the community and developing its visionary projects around these findings.

Nakheel's portfolio currently includes The Palm, The World, Jumeirah Islands, The Gardens, Ibn Battuta Mall, Jumeirah Lake Towers, Jumeirah Golf Estates, The Lost City, International City, Discovery Gardens, Jumeirah Village and Dubai Waterfront. Further information can be found at www.nakheel.ae

For further information please contact:
Aaron Richardson, Senior Marketing & PR Officer, Tel +971 4 368 6946
fax +971 4 368 0559

Or Orient Planet PR and Marketing Communications
P O Box 23345, Dubai, UAE
Tel: 00 971 4 3988901;
Fax: 00 971 4 3988941
Website: www.orientplanet.com

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