Gargash Enterprises surpasses ambitious sales objectives for 2005

At the beginning of last year, Mr. Richard Barber - General Manager, Gargash Enterprises, had publicly announced the Company's target of selling 4000 units in 2005, following a record breaking sales result in 2004.

Having achieved this objective Gargash Enterprises Mercedes-Benz has significantly outsold its main competitor in the Dubai region and has yet again conquested market share.

"Our volume sales strategy has worked very well indeed. We apply major focus to all Mercedes-Benz model lines, including niche products and make them affordable to a broader section of the Dubai and Northern Emirates market through a dynamic range of Retail Finance Programmes. This, combined with our Approved Used Mercedes-Benz System ensures the highest possible residual value of our customer's vehicles and a consequent low cost of ownership,"

commented Mr. Richard Barber, G.M. of Gargash Enterprises.

As emphasised above, a significant factor contributing to these remarkable results is the introduction of the innovative financing schemes designed to make the Mercedes-Benz brand more accessible to customers in Dubai and the Northern Emirates. Through these highly flexible schemes Gargash Enterprises has further penetrated its target market. The schemes cater for all, from private individuals to companies and even Government organisations.

Building, on this success the management is looking forward to another successful year. Mr. Richard Barber added: "With all the macro factors firmly in place, we intend to optimise the benefits to be derived from the most exciting model line-up in the industry. We are planning for the new R-class as well as the new GL and CL class to be launched this year. Above all we would like to thank our customers and applaud their good taste and loyalty to the Mercedes-Benz brand and to Gargash Enterprises.
We are currently investing further in our facilities, systems and people to provide an even better ownership experience."