Prior to his appointment as Managing Director of Pakistan, Al Falasi worked across the board at Emaar in everything from sales to property management. In 1998, he began his career with the organization as a sales representative promoting one of Emaar´s first properties, Emirates Hills, then left to help launch the Dubai Financial Market (DFM) where he was responsible for monitoring, managing and analysing market performance. Upon rejoining Emaar in 2002, Al Falasi took on much wider responsibilities that encompassed property, retail and even facilities management.
In December of 2004, Al Falasi took charge of Emaar's projects in Karachi and Islamabad.
"With its population boom and overall economic growth, Pakistan is key for Emaar's master planned developments encompassing housing, commercial and retail. With a population of over 150 million people, we believe Emaar can be the largest real estate developer in Pakistan in the near future. I am proud to help lead the company's expansion within this growing nation and ensure that we work in close collaboration with government institutions across the country,"
said Mohammed Al Falasi.
Al Falasi, who was educated in the United States with a Bachelor of Arts in Business Administration from Eastern Washington University, is part of a growing number of highly skilled UAE nationals within Emaar in senior positions.
"I enjoy the challenges and speed of working with a company like Emaar," said Al Falasi. "It is my great honour to work so closely with the Chairman who I believe has a great vision for this organization. Emaar's expansion across the Middle East, North Africa and Subcontinent region allows us to replicate what we have do so well within our home market - offer a variety of lifestyle options for people throughout the community," said Al Falasi.
This recent appointment is part of a newly launched initiative called "Afaq," meaning 'horizon' in Arabic. The initiative will channel UAE National talent into key positions throughout Emaar, in both the UAE, and abroad.
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Anne-Birte Stensgaard, Senior News Editor
