Spanish fashion wear brand, Trucco, opens its first store in the UAE at Lamcy Plaza

Trucco, launched by the Lals Group, brings to the UAE, the latest international trends in women's fashion wear. Targeted at the medium and high end segments of the market, Trucco offers exclusive styles for the dynamic urban woman.

A unique offering by the Spanish company, In Situ, Trucco has been highly successful in Spain and Portugal for over two decades. The opening of the first Trucco store at Lamcy Plaza is a part of its ambitious international expansion strategy.

Speaking on the opening of the store, Mr. Tim Jones, General Manager, Lamcy Plaza, said: "The retail industry in Dubai is expanding rapidly, especially women's fashion wear, backed by strong demand and higher purchasing power. Lamcy Plaza has added to the vibrancy and appeal of this market by being the first to launch brands that are distinct and exclusive."

"Trucco is an extension of our strategy to offer a unique value proposition to the discerning buyer. It's a brand that addresses the needs and aspirations of the fashion conscious modern woman. Trucco combines both style as well as elegance, adding a flavour of Spain to Dubai's fashion scene."

Lamcy Plaza is the first mall to introduce Trucco to buyers in the UAE. Positioned as fashion wear for the professional woman, Trucco promises to offer outstanding quality and customer service, in addition to exclusivity.

The brand is priced at a minor premium, ensuring that it is within reach for the mid-segment of the market. The launch of Trucco adds an element of excitement to shopping at Lamcy Plaza.

Located in the heart of the city, Lamcy Plaza is UAE's most popular shopping destination that brings together the best of international lifestyle and fashion brands. The first to launch some of the world's biggest value-for-money brands, Lamcy Plaza also took the lead in introducing the innovative concept of open display in Dubai.