The awards recognised excellence in thirteen distinct advertising and marketing categories, with the winners selected from an overwhelming 600 entries received by Campaign Middle East.
"Our heartfelt congratulations go to the winners and, of course, our warm thanks to everyone who took part in the first Campaign Middle East awards," said Campaign Middle East magazine editor Tim Burrowes. "The aim of the awards is to recognise excellence in the region's communications industries and I think we can safely say that the Awards have got off to a flying start."
Jan Zijderveld, CEO of Unilever Middle East and chairman of the independent panel of jurors set up to select the awards, said: "I believe that this event defines our region's advertising industry and reflects on the excellence we are now starting to see from that industry as it comes of age."
The Awards were shortlisted through a process of moderated peer review, where Campaign Middle East staff worked together with some 35 executives from the communications industry in mixed discipline juries. Following shortlisting, the winners were selected by an independent panel of 14 jurors.
The Campaign Middle East Awards were sponsored by: Fujairah Media, Group Plus, Siemens, ADline, Spectrum Digital Printing Solutions, Emirates Evening Post, MBC Group, PS Media, Xerox, Mbr Worldwide, Emirates Outdoor, Marina FM, Maktoob Group and VENTUZ.
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Marketing leaders recognised
- United Arab Emirates: Wednesday, February 01 - 2006 at 15:45
- PRESS RELEASE
The first Campaign Middle East Awards, representing the best of the Middle East advertising and communications industries, were presented by Campaign Middle East Magazine at a gala dinner event at Dubai's Madinat Jumeirah Hotel on the 31st January.
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Notes and media contacts
The Winners of the Campaign Middle East Awards are:Advertising agency of the year:
Face to Face
Media agency of the year:
Zenithmedia Cairo
PR agency of the year:
Asda'a
Media Plan:
Gold: Zenithmedia Cairo for Virgin Megastore
Silver: MindShare Beirut for Heineken
Bronze: Initiative Dubai for Barbican
PR Event:
Gold: Traccs/ Saccs for Al Baik/ Coca Cola
Bronze: Adidas/ Asda'a for Adidas 1
Print Campaign:
Gold: Tonic Dubai for Sony Microvault
Silver: TBWA Raad for Whiskas
Bronze: JWT Bahrain for Zayani
TV Campaign:
Gold: Saatchi & Saatchi Dubai for Crest
Silver: JWT Riyadh for Domino's Pizza
Bronze: Leo Burnett Cairo for Mobinil
Integrated campaign:
Gold: Lowe Dubai for Axe
Silver: JWT Beirut for Heineken
Bronze: Face to Face for Barbican
Direct Marketing Campaign:
Gold: Wunderman Dubai for Microsoft
Silver: Wunderman Dubai for FedEx
Bronze: Wunderman Dubai for Adobe
Young Creative of the year:
Avinath Sampath, Saatchi & Saatchi Dubai
Outdoor Campaign:
Gold: JWT Dubai for One TV
Bronze: TBWA Raad for Emirates Today
Bronze: JWT Dubai for Dubai Autism Centre
Radio Campaign:
Silver: Team Y&R Dubai for Radio 1
Online Campaign of the year:
No winners
Grand Prix Award:
Tonic Dubai for Sony Microvault
ABOUT ITP:
ITP is the largest business and consumer magazine publisher in the Middle East, as well as a leading provider of professional and other media services, including recruitment and executive search and event management. The company currently publishes a roster of over 40 magazine titles targeting readers across the Middle East region, focused primarily on the markets of the AGCC, Levant and North Africa.
Posted by Janeta Novakovic, Assistant News EditorWednesday, February 01 - 2006 at 15:45 UAE local time (GMT+4)
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