SABB all set for the launch of new logo

Recently, SABB had announced its intention to launch a new logo to mark the advent of a new era to cope with developments in the Saudi market as part of the Bank's overall plan to maintain its leading position in the
banking sector.

Sulaiman Al-Hamdan, Deputy Managing Director said: "The bank has completed all its preparations and procedures required for this important step—the launch of the new logo. It will lay the foundation of a new era in banking, investment and finance. Everything is going according to schedule.

He added that the project team has finalized the technical and administrative procedures required for the launch. The bank's new website has been developed. In addition, a number of other functions, including the holding of workshops for staff, departmental heads, branch managers,
and members of the senior management to introduce the features of the new logo and all other related aspects have been lined up by the bank.

Al-Hamdan said that the bank is about to complete installation of new signage for all branches Kingdomwide. Customers have also been kept abreast of the new developments in this regard. The launch will be accompanied by an advertising campaign in local and Pan-Arab newspapers to introduce the new logo to the public.