Arabian Travel Market gets its own marketing manager

Lucie Dawkins, who has been with RTE since 2003, has taken up the role from her previous position as Marketing Executive.

"In the past marketing managers have operated across a number of titles in the Overseas Events portfolio but the growth of Arabian Travel Market and its enhanced positioning as a global event which is helping to shape the future of the industry required a dedicated position," explained Chris Chackal, RTE's Group Exhibition Director, Overseas Events.

Dawkins will now be completely responsible for all the marketing activities for Arabian Travel Market which celebrates its 13th annual showing at the Dubai World Trade Centre from May 2-5 next year. She has already implemented a series of new marketing initiatives for the show including, a three-year hosted hotel deal with the Hyatt Group of hotels; an upgrade of the show's website to include seven more languages; the launch of Premier - the new bi-annual magazine for Arabian Travel Market exhibitors; an expanded on-site seminar programme and the appointment of American Express as the show's official payment card.

"These ground-breaking initiatives demonstrate Lucie's grasp of Arabian Travel Market and both the inbound and outbound markets it serves," added Chackal.

Dawkins, has been with Reed Exhibitions since 2001, and has worked on Arabian Travel Market - Dubai, Mediterranean Travel Fair (MTF) - Cairo and International Golf Travel Market (IGTM) - Europe /America.

Arabian Travel Market is held under the patronage of His Highness, Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of UAE and Ruler of Dubai and under the auspices of the Department of Tourism and Commerce Marketing, Government of Dubai.