LG Electronics holds regional conference in Nairobi

The three-day conference focused on the company's business direction for 2006, in line with the vision of K.W Kim, LG Electronics' new president for Middle East and Africa operations.

More than 40 delegates from across the region attended the conference hosted by LG Electronics' Nairobi Liaison Office at the Windsor Golf and Country Club, and discussed marketing initiatives, strategies and risk analysis for LG in the region.

Addressing the delegates, K.W Kim said: "The Middle East and Africa region is a strategic market for LG Electronics and contributes significantly to LG's global results. Continued sales growth has been achieved through an aggressive product launch calendar and intensive region-wide marketing initiatives. LG has strong brand awareness in the region, and is already the world's top selling brand for air-conditioners, microwave ovens and canister vacuum cleaners.

"Our marketing will invest more energy in local communities this year as we strive to get closer to our customers and earn the mantle of the region's leading national brand. We will invest in specific CSR projects in education and healthcare. We have already addressed women in a concerted way with a number of our marketing programmes, and we will continue to focus on empowering women in the region."

Kim added: "Established community platforms such as the LG Cup football tournament, and the LG Digital Music Festival will also go from strength to strength in 2006."

LG Electronics' goal is to enter the top three for mobile vendors and become the number one brand worldwide in the home appliance sector by 2007. The company is focusing its production and marketing efforts on high-end products in the appliances market; LG is strengthening its leadership position by rolling out technologically advanced products to cater to the demands of specific markets in the region.

"To keep pace with our growth, we now need to fine tune our marketing strategy and focus on premium products. LG Electronics aims to become the top national brand by putting people's needs and aspirations at the heart of its business. We will continue to introduce products that serve genuine and relevant customer needs, and which deliver tangible value to customers," added Kim.