The Customer Retention StudySM is now in its third year in the United States, and measures the percentage of customers who replace a previously purchased or leased vehicle with a new vehicle of the same brand. With a 3.5% point increase over the 2004 study, Lexus ranked top, retaining 63% of its customers. The US industry average was just 49.6 %. According to J.D. Power and Associates, vehicle quality and customer service experiences are the key factors influencing a brand's customer retention and loyalty.
Commenting on the result, Tony Barlow, General Manager-Sales & Marketing, Al-Futtaim Motors, Lexus's exclusive distributor in the UAE, said,
"Recognition as offered by JD Power reflects the strong global focus of Lexus to ensure customers are provided with the ultimate in customer satisfaction. Living up to the Al Futtaim Motors's maxim of "We care, and it shows" and the Lexus brand's true essence, we at Al-Futtaim Motors are proud to offer our customers world leading products, delivered and maintained through world class facilities & staff dedicated to total customer satisfaction throughout the entire ownership experience."
"The results of the JD Power study in the United States reflect the hard work and commitment of Lexus sales and after sales teams all over the world to provide Lexus customers with the very highest levels of customer satisfaction."
Mr. Barlow added, "To further enhance the Lexus ownership experience for our customers in the UAE, Al-Futtaim Motors will soon be opening the UAE's first, dedicated Lexus showroom at the prestigious Dubai Festival City. This dedicated Lexus Showroom is an evidence of the success and growth of the Lexus brand in the UAE, and our continuous investment in enhancing the Lexus brand experience for customers."
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Posted by Anne-Birte Stensgaard, Senior News Editor
