ClixSmart provides Wataniya with a sophisticated and intelligent multi-portal management solution, which enables Wataniya to easily administer Arabic and English language versions of the GoDo portal. ClixSmart's 'one-click' publishing capabilities minimise time-to-market, enabling Wataniya to rapidly launch new content services whilst its advanced content collection capabilities enable Wataniya's content partners to dynamically upload new services to the GoDo portal in real time.
ClixSmart uses ChangingWorlds' advanced artificial intelligence technology to offer a personalized mobile portal for each individual subscriber, which enhances the user experience for GoDo customers enabling them to quickly reach relevant and compelling services. ClixSmart's personalized content discovery features such as intelligent navigation, dynamic content teasers, targeted mobile campaigns and intelligent associations raise user awareness of services on the GoDo portal and stimulate increased portal traffic for Wataniya.
ClixSmart's intelligent device profiling and rendering capabilities ensure that content is optimally presented on each individual user's handset. Content inappropriate for device or the user is automatically filtered out, thereby enhancing quality-of-service and ensuring the best possible user experience to Wataniya's subscribers.
"Wataniya is continuously looking to provide customers with the latest innovations and highest standards in mobile services," said Harri Koponen, General Manager & CEO, Wataniya Telecom.
"We have been greatly impressed with how quickly we have launched our new flagship GoDo portal service using ChangingWorlds' ClixSmart solution. It opens an exciting world of compelling services for our customers by providing them with an outstanding user experience, bringing personalized entertainment, information and news to their mobile devices."
"We are delighted to have contributed to the success of the GoDo portal and to assist Wataniya in continuing to deliver innovative services to its customers," commented Luke Conroy, CEO of ChangingWorlds. "Using ClixSmart, Wataniya have developed a compelling and ´sticky´ mobile portal service that will excite their subscribers and generate a rapid return on investment for Wataniya."
Posted by Janeta Novakovic, Assistant News Editor
