"Building on the bank's long-established position as the leading financial institution in the Kingdom, the 'Win a Seat at the Game' campaign was yet another opportunity for NCB to demonstrate its commitment to its customers by honoring their ongoing passion for football," explained Chet Galpin, NCB's Chief Marketing Officer.
"No other football legend or player embodies the professionalism and excitement associated with the game of football better than Pele. To have him included in our television commercial and for him to be present at the official launch of the promotion in Saudi Arabia was a great honor for NCB," continued Galpin.
The dynamic, customer-orientated creative concept was developed by NCB's creative partner, Fortune Promoseven in Dubai, and comprises a television commercial, print, outdoor, on-line and in-store components.
The creative extended to the design and development of the first ever NCB MasterCard FIFA credit card, a special edition credit card to mark the launch of the promotion.
The campaign will run from February to July 2006.
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The National Commercial Bank launches ground breaking football marketing campaign in association with the sport's ambassador and legend, Pele
- Saudi Arabia: Wednesday, February 15 - 2006 at 11:47
- PRESS RELEASE
The National Commercial Bank (NCB) in association with MasterCard International, an official sponsor of the 2006 FIFA World Cup Germany™, recently launched an innovative marketing campaign for its 'Win a Seat at the Game' Promotion.
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Notes and media contacts
For further press information: Noha Habib, Promoseven Weber Shandwick, Dubai,Tel: +971 4 3210077
Posted by Lara Lynn Golden, News EditorWednesday, February 15 - 2006 at 11:47 UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of AME Info FZ LLC / Emap Limited.
This article was updated on Wed Feb 22 2006.
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