Abdul Rahman G. Al Mutaiwee launches the opening of "RIHAN" Exclusive Jewellery, the representative of Italian "CHIMENTO" range of designs in the United Arab Emirates

The event was held in the Fairmont Hotel, Dubai, in the presence of many social and media celebrities.

Mr. Al Mutaiwee said the opening of the first branch of the company in Dubai was in harmony with the ability of the city to attract the finest international brands. "Dubai is witnessing a continuous advance in its economy with high averages in all sectors," he said.

Sheikh Mohammed Rihan emphasised that "RIHAN" Exclusive Jewellery now had the honour of opening its first branch in the United Arab Emirates. He said his choice of Dubai came as a result of the great advances the emirate has made in the past. "It has made its reputation as a center of trade, industry and tourism, not only in the country, but globally," he said.

Mr. Rihan said Dubai was famous for being the City of Gold, with tourist arrivals booming. Many regional and international conferences and exhibitions are held here. Therefore, it was necessary to ascertain the tastes of visitors. "Also, attention has to be paid to the local market which is dominated by emaratis and residents with high incomes and a high purchasing ability," he said.

Mr. Rihan also said the Italian brand CHIMENTO was characterized by being a unique brand in its very attractive designs. All its designs are handled by the most professional international Italian designers. Its range provides many attractive choices.

The event was organized by MMM International in co-operation with Etisal PR company, which handled media relations.