Baume & Mercier takes centre court at Dubai Tennis Championships

For the second consecutive year Baume & Mercier has signed a partnership agreement deal as the official time keeper for the award-winning event, owned and organized by Dubai Duty Free, to be held from February 20 to March 4.

As part of its role as the official time keeper, Baume & Mercier will be responsible for providing state-of-the-art timepieces to record the length of matches, along with conducting a range of promotional activities throughout the tournament at the Dubai Tennis Stadium.

Julien Renard, Brand Manager for Baume & Mercier, said: "Accuracy, quality, durability and personality are the hallmarks of Baume & Mercier timepieces and reflect the field of world-class talent that is set to gather in Dubai for this prestigious tournament. Renowned for producing world-class watches, Baume & Mercier is perfectly suited to be the official time keeper for the world-class event."

Baume & Mercier timepieces will be responsible for recording the time while tennis superstars including Andre Agassi, Roger Federer, Maria Sharapova, Rafael Nadal and Lindsay Davenport and Justine Henin-Hardenne, along with sister stars Serena and Venus Williams, battle it out for the titles.

"As a premier Swiss watch company, we are pleased to have Baume & Mercier as the official timekeeper for the second consecutive year as the tournament is recognized as one of the most premium sporting events on the Middle East calendar,"

said Salah Tahlak, the tournament director.

As the heir to a long watch making tradition, Baume & Mercier has been at the heart of the Swiss watch industry since 1830. While the company is headquartered in Geneva, its workshops have always been in the Swiss Jura, the cradle of Swiss watch making. Meeting the most exacting technical standards of fine luxury watch making, Baume & Mercier's watches are controlled and tested at every stage of production with state-of-the-art equipment to ensure their impeccable quality.