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Thursday, December 3 - 2009

Prepare to be amazed...gold and diamond bezels from Damas on Motorola phones

  • United Arab Emirates: Tuesday, October 16 - 2001 at 11:42
  • PRESS RELEASE

For the first time in the Middle East, Motorola is adorning its phones with gold and diamonds, launching a line of jewelled bezels (covers) from Damas for the public today.

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  • Motorola combines Damas Jewellery's inspirational design and the latest GPRS technology into its new must-have phone, the V. 66.
    Motorola combines Damas Jewellery's inspirational design and the latest GPRS technology into its new must-have phone, the V. 66.
"The new Motorola V 66 is the most stylish GPRS phone yet. This elegant and sleek clamshell design makes the V66 one you want to be seen with. With a new line of five bezels, white gold, yellow gold, gold and diamonds, full white diamonds, and full black diamond from Damas, you can now change the look to suit your outfit or the occasion," said Fadi Kachkouche, marketing manager, Motorola, Personal Communication Solutions, Middle East and North Africa.

"The multi-language capability, including Arabic*, allows for real time communication in the language of your choice," Kachkouche added.

The V66 also leads the way with its GPRS 'always on, always connected' faster access to the mobile Internet, making it ideal for those who want information at their fingertips. GPRS** means you can take that call from your friend and instantly switch to the mobile Internet service to find indispensable information on the latest football match.

"Damas is delighted to associate itself with a global major in telecommunications such as Motorola," said Tawfiq Abdullah, Chairman, Damas Jewellery. "The phone bezels reflect Dama's leadership in jewellery design and fashion."

Compact and curvaceous, it will slip easily into the smallest of handbags and at a mere 79g this phone really does fit into the palm of your hand.

The bezels range from 11grams for both white and yellow gold, to 4 carats of diamonds and 13 grams. The inside of the phone can also be personalised with a choice of red, yellow or green backlighting.

Motorola also launched a range of colourful, and trendy bezels with unique designs and style.

"As every Motorola V.66 phone owner knows, style is about the right combination of details and this phone lets you choose the combination that suits you," added Kachkouche.

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Notes and media contacts

The bezels are available at Damas exclusive boutiques, select retail outlets and Motorola distributors across the region on the 7th October.

*Note: Available in October 2001
**Note: The features detailed here may be subject to the following: Network, subscription, or service provider dependent. Not available in all areas.

Motorola, Inc. (NYSE:MOT) is a global leader in providing integrated communications and embedded electronic solutions. Sales in 2000 were $37.6 billion.
Motorola products include:

Software-enhanced wireless telephone, two-way radio and messaging products and systems, as well as networking and Internet-access products, for consumers, network operators and commercial, government and industrial customers.

End-to-end systems for the delivery of interactive digital video, voice and high-speed data solutions for broadband operators.

Embedded semiconductor solutions for customers in the networking and computing, transportation, wireless communications and digital consumer/home networking markets.

Embedded electronic systems for automotive, industrial, transportation, navigation communications and energy systems markets.

For further information please contact:
John Falchetto
Memac Ogilvy Public Relations
Tel: (971-4) 282 5414; Fax: (971-4) 282 3336

Fadi Kachkouche
Marketing manager, PCS, Motorola MENA
Tel: (9714) 331 5111; Fax: (9714) 3321800
www.mediacentre.motorola.com

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