Samsung appoints President and CEO for Middle East and Africa Headquarters

Mr. Suh is a Samsung veteran of over 23 years and in his new role will spearhead all aspects of the company's business in the Middle East region that comprises: the GCC countries (UAE, Saudi Arabia, Kuwait, Oman, Qatar and Bahrain), Levant, as well as Egypt, Iran, Pakistan, Turkey, Nigeria, Algeria, Tunisia, Kenya and South Africa.

As President and CEO of Samsung MEA, Mr. Suh will play a key role in realizing Samsung's global vision of digital convergence to consumer in the MEA region, in addition to introducing the company's most advanced, cutting-edge digital products. With a key mandate to consolidate and further strengthen Samsung's market presence in the MEA region, Mr. Suh's focus in 2006 will be to reiterate Samsung's commitment to bridge the digital divide in the region and position the company as the No. 1 player for digital convergence products.

"In the last few years, the Middle East market has gained unprecedented importance on the global business map. This is one of the fastest emerging regions in the world, and I am excited to lead Samsung's next phase of growth in the region,"

Mr. Suh said. "Globally the Samsung brand enjoys an extremely positive reputation. One of my top priorities will be to continue to build on our previous regional successes, while bringing in new digital innovation, efficient business processes and unrivalled marketing strategies that will further help us strengthen our leadership position and make Samsung the No.1 consumer electronics brand in the Middle East and Africa region," he concluded.

Mr. Suh started his career with Samsung, and has held several senior positions, spearheading different business divisions across a number of geographies. Prior to becoming the President of the MEA region, Mr. Suh played an integral role in establishing Samsung's presence in the overseas market. Mr. Suh worked in Moscow for three years as the Head of Information Technology products, was the Country Manager for Ukraine and was the Vice President of Global Strategy for Samsung's Global Marketing Operations (GMO), which is the staff office to the Vice Chairman of the company.

Mr. Suh has done his post-graduation in business from Korea's premier Yonsei University. He is married with two children, and prefers to unwind playing golf or pursuing fitness in the health club.