Sadia sponsors Salon Culinaire at Gulf Food 2006

Patricio Rohner, Marketing Manager of Sadia International in the Middle East, which is now in its third decade of operations across the region and has successfully established itself as the leading family favourite Halal brand in the market, explained that his company's sponsorship of the culinary talents comes to support their leading poultry products and the fine and fresh taste they represent.

"We are leaders in our industry in the region and as such we are supporting the finest Chefs of Gulf Food 2006 to display their talent and culinary excellence and help promote this exhibition and allow the local expertise in the UAE to learn more about the latest trends in cooking."

He added: "We are proud to support such meeting of culinary talents that will help develop the industry and the talents across the region."

Rohner added that Sadia is also taking part at the exhibition since it is the largest gathering of food and beverage and foodservice players in the region and offers the company a very good access to the market.

He said the culinary exhibition "The Emirates International Salon Culinaire 2006", is organized by the Emirates Culinary Guild (ECG), the UAE's association of professional chefs, offering a four days culinary extravaganza of seminars, competitions and demonstrations including live cookery demonstrations and cooking competitions, ice carving demonstrations, buffet and banqueting showpieces, pastry and sugar set pieces, as well as bakery and confectionery innovations
The competitions will start as early as 6:30 am as the gala cooking meet will feature 781 entries and 3 international teams offering 199 live cooking shows and 79 shows for fish and sea food.

With 300,000 sales points spanning across more than 65 countries worldwide and a production capacity of 1.3 million tons of protein-based products, Sadia is one of the world's leading producers of frozen and chilled foods with a product portfolio of more than 800 items in several categories including chicken, turkey, beef and ready-dishes, pizzas, cold cuts, among others.