"This accolade pays testament to the service our brand provides. To win it a second consecutive year is a tremendous achievement and one that is a reflection of those that make it possible from all levels of operation,"
said Rudi Jagersbacher, Hilton International's Vice President, Arabian Peninsula.
"We truly value the BDRC survey as it allows us to recognise where we have excelled, as well as defining our focus for the coming years to ensure all of our hotels offer a stay that is second-to-none."
As with the 2004 survey, Hilton topped the poles in terms of unaided awareness of the brand, with a significant increase over last year's figures, and Hilton HHonors again received credit for its loyalty programme, considerably enhancing its awareness among guests and increasing membership.
"To be awarded the Best Chain in the Middle East at the Business Traveller Germany 2005 Awards for the fourth consecutive year is another significant achievement for us. And this goes to show that despite increased competition we are providing an excellent product and unbeatable service," added Jagersbacher.
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Posted by Anne-Birte Stensgaard, Senior News Editor
