• HSBC

Hilton retains 'Leading Hotel Choice' crown in 2005 BDRC Middle East Business Guest Survey

  • United Arab Emirates: Monday, February 20 - 2006 at 11:18
  • PRESS RELEASE

Hilton International has once again confirmed its market leadership with two accolades; the 2005 BDRC Middle East Business Guest Survey, where it has retained its top ranking for the second consecutive year as 'Leading Hotel Choice' for the Middle East region, and 'Best Hotel Chain in the Middle East' at the Business Traveller Germany 2005 Awards for the fourth year running.

The third-party survey, conducted by BDRC (Business Development Research Consultants) provided over 500 business travellers with the opportunity to express their experiences for both their business and leisure travel in differing hotel chains in Saudi Arabia, Kuwait, UAE, Oman, Egypt and Jordan. The survey explored areas including selection and reservation processes, attitudes towards hotel choices, hotel website usage, hotel loyalty programmes and hotel brand awareness.

"This accolade pays testament to the service our brand provides. To win it a second consecutive year is a tremendous achievement and one that is a reflection of those that make it possible from all levels of operation,"


said Rudi Jagersbacher, Hilton International's Vice President, Arabian Peninsula.

"We truly value the BDRC survey as it allows us to recognise where we have excelled, as well as defining our focus for the coming years to ensure all of our hotels offer a stay that is second-to-none."

As with the 2004 survey, Hilton topped the poles in terms of unaided awareness of the brand, with a significant increase over last year's figures, and Hilton HHonors again received credit for its loyalty programme, considerably enhancing its awareness among guests and increasing membership.

"To be awarded the Best Chain in the Middle East at the Business Traveller Germany 2005 Awards for the fourth consecutive year is another significant achievement for us. And this goes to show that despite increased competition we are providing an excellent product and unbeatable service," added Jagersbacher.
Rudi Jagersbacher, Hilton International's Vice President, Arabian Peninsula. 
Rudi Jagersbacher, Hilton International's Vice President, Arabian Peninsula.
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Notes and Media Contacts »

Hilton International (HI), an operating division of the UK based Hilton Group plc, owns the rights to the Hilton brand name throughout the world, with the exception of the USA, where the Hilton brand is owned and managed by Hilton Hotels Corporation (HHC).

HI currently operates 31 hotels in the Middle East - 17 hotels in Egypt, eight hotels in the UAE, four in Saudi Arabia and one each in Oman and Kuwait. Hilton's heritage in the Arabian Peninsula stretches back over 30 years, when it became the first international hotel brand to open a property in the UAE - the Hilton Al Ain in 1972.

The 46-suite Qasr al Sharq, or 'Palace of the Orient' will become Hilton's first palace property when it opens in March this year. New Hilton properties are under development in Doha - Qatar, a worldwide resort in Ras Al Khaimah - UAE, in addition to the Arabian Peninsula's first Conrad hotel in Dubai.

Hilton International operates 403 hotels, with some 261 branded Hilton and 142 under the mid-market Scandic brand. Under a joint venture agreement, Hilton International and the North American based Hilton Hotels Corporation (HHC) share responsibility for the Conrad brand, which includes 17 hotels in 12 countries. A global marketing alliance between Hilton International and Hilton Hotels Corporation extends the number of hotels operated by both companies worldwide to over 2,700 - over 500 of which are branded Hilton.

Hilton Worldwide Resorts is an upscale, global resort network with a collection of 57 resorts, located in exotic places, making up the world's largest global choice. Currently, 36 resorts are operated by Hilton International - including four all-inclusive Coral by Hilton resorts, 18 by Hilton Hotels Corporation and three by Conrad. Hilton International Grand Vacations Company presently operates four resorts in Scotland and Egypt, comprising 271 time-ownership units.

Hilton International employs over 71,000 staff in 80 countries. Committed to doing business in a responsible way, Hilton International's aim is to bring a positive benefit to the societies in which it operates through high quality services, economic growth, environmental protection, community involvement and employment.

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