Toshiba storms ahead in the Saudi notebooks race

Samer Sayed, Sales and Marketing Manager, Toshiba Computer Systems Division for Saudi Arabia attributes this phenomenal growth to several reasons but points out the company's excellent services and product reputation as well as its ability to adapt to the local market and to collaborate with a financially strong and reputable network of partners.

"Toshiba's results are all down to the team's continuous effort in Saudi Arabia. We now have a dedicated focus for the Kingdom which allowed us to work on innovating our local sales and marketing strategies and to develop a solid channel network which reaches both consumers and businesses of all sizes in the most efficient manner,"

comments Sayed.

"I can confidently say that we have reached our targets and these results stand us in good stead to sustain this growth through to 2006. I am certain that Toshiba has all the ingredients to capitalise on this new found strength thanks to relentless customer activities in collaboration with out local channel partners."

Toshiba plans to maintain this leadership with a focus on the SMB segment via innovative channel programmes and activities. "We plan to continue the good work we have been doing with our partners and make sure that they share our success by treating them as part of our extended team" concludes Sayed.

For 2006, Toshiba plans to maintain this leadership with a focus on its two main technology strands - the Qosmio and Easyguard, respectively for the consumer and the business market.