"Both accolades demonstrate the success of Hilton For Free 2005. By teaming up with MasterCard and Emirates Holidays for the first time last year, more travellers realised greater savings and ease of booking. This marks the first time a hotel chain has won not just one marketing award, but two, and I am proud that Hilton was selected, and honoured that MasterCard and Emirates Holidays joined with Hilton to help scoop the award,"
said Guy Epsom, Regional Director, Sales and Marketing, Hilton International, Arabian Peninsula.
The star-studded gala evening consisted of twelve marketing categories, the Brand Alliance category celebrating successful brand partnership with creative execution, while providing customers with value-added services. Hilton and MasterCard beat their fellow nominees with the popular Hilton For Free summer holiday campaign, which Hilton has been running for eight consecutive years. Creative execution of the integrated campaign was handled by Impact Proximity, with PR by ASDA'A Public Relations.
"MasterCard is delighted to be aligned with Hilton, one of the most recognised names in the global hospitality industry. Our cooperation has delivered on our joint promise of providing unique, value-added benefits to our customers, and this award recognises our joint efforts," said Denzil Lawson, Senior Vice President & General Manager, Middle East & North Africa, MasterCard International.
The GEMAS awards were selected by a distinguished panel of judges including industry leaders such as: Abdulla Al Zamil, Chief Operating Officer of Zamil Industrial Investment Company of Saudi Arabia, Paul Gostick, International Chairman of The Chartered Institute of Marketing in the UK, and Dr. Julia Saurazas, Campus Director, Abu Dhabi University, among others.
"The response to these years GEMAS has been terrific. The call for entries began in mid-2005, and nominations were received from across the region and from a broad base of companies. We are proud for all our winners, and look forward to increased participation in years to come," said Peter Barton, Editor of Gulf Marketing Review.
Browse
related articles

Posted by Anne-Birte Stensgaard, Senior News Editor
