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Monday, November 23 - 2009

Hilton and MasterCard scoop double win at regional marketing awards

  • United Arab Emirates: Wednesday, February 22 - 2006 at 12:33
  • PRESS RELEASE

Hilton International and MasterCard International have been recognised for their joint cooperation and market leadership in the prestigious GMR Effectiveness in Marketing Awards (GEMAS) 2006, scooping a double whammy.

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  • Samantha Wood Regional Marketing Manager - Hilton International, Arabian Peninsula, Gerard Rao - Product Manager, Emirates Holidays, Middle East, Africa and India Ocean, Denzil Lawson, Senior Vice President & General Manager, MasterCard International, Middle East North Africa (MENA) Region, Guy Epsom, Regional Director Sales and Marketing, Hilton International Arabian Peninsula, Ally Pace - Account Director, Impact Proximity and Avsar Koc - Director of International Sales for the Gulf, Hilton International with their awards at the recent GMR Effectiveness in Marketing Awards (GEMAS) 2006.
    Samantha Wood Regional Marketing Manager - Hilton International, Arabian Peninsula, Gerard Rao - Product Manager, Emirates Holidays, Middle East, Africa and India Ocean, Denzil Lawson, Senior Vice President & General Manager, MasterCard International, Middle East North Africa (MENA) Region, Guy Epsom, Regional Director Sales and Marketing, Hilton International Arabian Peninsula, Ally Pace - Account Director, Impact Proximity and Avsar Koc - Director of International Sales for the Gulf, Hilton International with their awards at the recent GMR Effectiveness in Marketing Awards (GEMAS) 2006.
Hilton and MasterCard won the Gold Award in the Brand Alliance category, while the Awards night culminated with the GMR Grand Prix Finale for overall Best Marketing, and the Bronze Award once again brought the two industry leaders to the stage.

"Both accolades demonstrate the success of Hilton For Free 2005. By teaming up with MasterCard and Emirates Holidays for the first time last year, more travellers realised greater savings and ease of booking. This marks the first time a hotel chain has won not just one marketing award, but two, and I am proud that Hilton was selected, and honoured that MasterCard and Emirates Holidays joined with Hilton to help scoop the award,"


said Guy Epsom, Regional Director, Sales and Marketing, Hilton International, Arabian Peninsula.

The star-studded gala evening consisted of twelve marketing categories, the Brand Alliance category celebrating successful brand partnership with creative execution, while providing customers with value-added services. Hilton and MasterCard beat their fellow nominees with the popular Hilton For Free summer holiday campaign, which Hilton has been running for eight consecutive years. Creative execution of the integrated campaign was handled by Impact Proximity, with PR by ASDA'A Public Relations.

"MasterCard is delighted to be aligned with Hilton, one of the most recognised names in the global hospitality industry. Our cooperation has delivered on our joint promise of providing unique, value-added benefits to our customers, and this award recognises our joint efforts," said Denzil Lawson, Senior Vice President & General Manager, Middle East & North Africa, MasterCard International.

The GEMAS awards were selected by a distinguished panel of judges including industry leaders such as: Abdulla Al Zamil, Chief Operating Officer of Zamil Industrial Investment Company of Saudi Arabia, Paul Gostick, International Chairman of The Chartered Institute of Marketing in the UK, and Dr. Julia Saurazas, Campus Director, Abu Dhabi University, among others.

"The response to these years GEMAS has been terrific. The call for entries began in mid-2005, and nominations were received from across the region and from a broad base of companies. We are proud for all our winners, and look forward to increased participation in years to come," said Peter Barton, Editor of Gulf Marketing Review.
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Notes and media contacts

Hilton International (HI), an operating division of the UK based Hilton Group plc, owns the rights to the Hilton brand name throughout the world, with the exception of the USA, where the Hilton brand is owned and managed by Hilton Hotels Corporation (HHC).

HI currently operates 31 hotels in the Middle East - 17 hotels in Egypt, eight hotels in the UAE, four in Saudi Arabia and one each in Oman and Kuwait. Hilton's heritage in the Arabian Peninsula stretches back over 30 years, when it became the first international hotel brand to open a property in the UAE - the Hilton Al Ain in 1972.

The 46-suite Qasr al Sharq, or 'Palace of the Orient' will become Hilton's first palace property when it opens in March this year. New Hilton properties are under development in Doha - Qatar, a worldwide resort in Ras Al Khaimah - UAE, in addition to the Arabian Peninsula's first Conrad hotel in Dubai.

Hilton International operates 403 hotels, with some 261 branded Hilton and 142 under the mid-market Scandic brand. Under a joint venture agreement, Hilton International and the North American based Hilton Hotels Corporation (HHC) share responsibility for the Conrad brand, which includes 17 hotels in 12 countries. A global marketing alliance between Hilton International and Hilton Hotels Corporation extends the number of hotels operated by both companies worldwide to over 2,700 - over 500 of which are branded Hilton.

Hilton Worldwide Resorts is an upscale, global resort network with a collection of 57 resorts, located in exotic places, making up the world's largest global choice. Currently, 36 resorts are operated by Hilton International - including four all-inclusive Coral by Hilton resorts, 18 by Hilton Hotels Corporation and three by Conrad. Hilton International Grand Vacations Company presently operates four resorts in Scotland and Egypt, comprising 271 time-ownership units.

Hilton International employs over 71,000 staff in 80 countries. Committed to doing business in a responsible way, Hilton International's aim is to bring a positive benefit to the societies in which it operates through high quality services, economic growth, environmental protection, community involvement and employment.

For further information please visit our corporate website at www.hiltongroup.com or to download images please visit www.vismedia-online.com

For information about MasterCard International
Contact Vicki Morley, GolinHarris, +971 4 332 3308, mobile + 971 50 455 7149

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