Forever 21 opens store in Mecca mall, Amman

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Based on a concept of affordable high fashion, Forever 21 ensures women never need to be seen in yesterday's styles.

With 20,000 styles designed annually and only limited quantities of each piece; new shipments twice weekly from the USA and all at very competitive prices, the woman who is 21 at heart can afford to update her look as the trends change and never needs to be seen in the same outfit twice!

Forever 21 originated in the high streets of Los Angeles, California. Its founder Don Chang opened the first store in California in 1984 and has since grown the brand to 220 stores. In two decades it has become one of the fastest growing retailers in the US, now boasting stores in USA, Canada, UAE and Singapore. Since 2003 Forever 21 began its expansion globally, launching four stores in United Arab Emirates and in Singapore.

Commenting on the rationale for choosing Jordan as a potential market Don Chang, founder of Forever 21 said, 'Amman is recognised for its fast growing fashion scene and trend savvy and fashion adoptive consumers. With a large population of young ladies with an average age of 22 years, it's got the right potential waiting to be tapped and we have no doubt that Amman will soon emerge as one of the fashion capitals in the Middle East. Any brand looking to truly 'go global' cannot ignore the Middle East and to be a major player in the Middle East one cannot ignore Jordan'

'We are confident that Forever 21 will be very popular in Jordan, so confident in fact that we have aeroplanes on standby in the US to fly more clothing to Jordan if stocks move too quickly during the launch period.'

Forever 21 is a 'fashion forward' retailer. Inspired by the latest colours and street style fashions, the Forever 21 design and marketing teams are able to adopt catwalk trends so quickly that an idea can materialise from the design board to the shop floor in less than four weeks. This enables Forever 21 to provide young women with a constant flow of fun and creative clothing designs and accessories at great prices.

Upon entering the 6,700 sq ft Forever 21 store in Mecca Mall new extension, the consumer is faced with an 'Aladdin's cave' of fashion treasures to discover. There is something for every occasion with six key ranges, 'trendy', 'career', 'athletic', 'denim', 'intimates', 'pre-school' and 'accessories'. Plus, to add to the enjoyment of the shopping experience, every day is a sale with prices ranging from only JD 2 to JD 55.