Etisalat introduces SMS anti-spam service

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Any customer who wishes to have their number removed from the mailing list of a content provider will now need to only send an SMS to 1011 mentioning the content provider's name or short code, and the customer will be immediately taken off the list.

Ahmed Bin Ali, Manager Corporate Communications, Etisalat, said: 'We are happy to make this option available to all our valued customers, and we are empowering them to be able to decide what content they receive and from whom. Our customers have shown interest in a service like this, and we have taken all the steps to make this option available at the earliest.'

Etisalat has migrated all content providers to a new system wherein the Corporation will be able to control the mailing list submitted by each content provider. The SMS portal is then manipulated to recognize numbers that have requested barring, and will not send the message to those numbers. Customers need to only send an SMS (B or Block followed by Company Name or Short Code) to 1011, which is free of charge.