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Publishers must reinvent
Publishers in the Middle East need to rethink their entire approach to their readers and their advertisers, according to organisers of the Middle East Publishing Conference. Aspen Aman, Project Manager, Middle East Publishing Conference, says editorial integrity in the face of advertising pressure is a major issue, as well as inadequate media research and circulation auditing.
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Lisa Creffield, CorrespondentTuesday, February 28 - 2006 at 09:09 UAE local time (GMT+4)
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