LG launches 'LG Friends' Club to support and acknowledge media activities in KSA

The 'LG Friends' clubs were launched by K.W Kim, President of LG Electronics, Middle East and North Africa, at a media meet held at Hilton Jeddah to coincide with his first visit to Saudi Arabia. The event was attended by key media people and LG representatives

"The 'LG Friends' initiative is LG Electronics' gesture of appreciation, to Saudi media, for their key role in enhancing brand awareness and providing relevant information to consumers. "LG values the vital role of media in disseminating relevant and beneficial information to consumers and highlighting the responsibilities of leading companies towards society," said Kim. "Since the media plays an essential part in brand acceptance, we have launched the 'LG Friends' press club, to provide journalists with all noteworthy information and to establish a effective communications channel between LG Electronics and the media. This will ensure seamless flow of information and interaction."

Kim revealed that LG Electronics plans to open a series of LG Friends press club in Riyadh and the eastern areas shortly. Membership to this
club is open to all media businesses (print, visual and audio media) in the Kingdom of Saudi Arabia. There will also be monthly and yearly awards for the best editor, best article, best company news coverage and social events coverage that generated high interest from readers and consumers.

The LG Friends Club is part of the company's strategy to support and highlight the vital contribution of media to the society and its keen support for companies operating in Saudi Arabia. As one of the world's leading players in the electronic industry, LG hopes to increase its involvement within the social environment in Saudi Arabia, considered to be one of the most dynamic markets in the region.