Etisalat scoops Middle Award Customer Care Excellence award

Etisalat was awarded at a gala ceremony held at the Beach Rotana Hotel, Abu Dhabi, which had the Hon. Winston S. Churchill, as Chief Guest and Keynote speaker. Government officials, business leaders, diplomats and media representatives were also in attendance. Nasser Bin Obood, Deputy CEO of Etisalat, accepted the award on behalf of the Corporation.

Ali Mohammed Al Kamali, General Manager, Datamatix Group, and President of the event's Organising Committee, said: "Etisalat has set an example to businesses in the region with its record achievements. Etisalat winning this award also recognises the Corporation's appreciable efforts and achievements in developing the UAE's economy, while leveraging the communications sector by launching most state-of-the-art services and solutions to its customers."

Nasser Bin Obood said:

"This award honours Etisalat for its efforts and focus on client servicing. Furthermore, it will encourage us to put in even more effort and work towards higher standards by providing our customers- the engine of our future growth - with the best solutions."

Etisalat has paid a lot of attention to understanding how to better service its customers, and it has assigned skilled people to attain this goal. It has set up some specialized business units and launched innovative ways to interact with the public. The Contact Centre, an ISO:9001-certified subsidiary of Etisalat, is the largest in the Middle East, with more than 500 employees.

Etisalat is keen to have a presence everywhere in the UAE in order to facilitate interaction with customers, and provide them with the most convenient services. It has set up 42 business and service centers, in addition to 145 cash payment machines to pay bills, recharge 'Wasel' and transact other services.

Etisalat has also shown its commitment to customers by launching most state-of-the-art technologies. It was the region's first operator to launch 3G services, MMS services, HSDPA, among others.

The Middle East Customer Care Award complements the high profile awards Etisalat has won so far. Etisalat has recently also been awarded for its role in regional telecommunications at Cairo ICT 2006.