Raqmiyat enhances customer support with ACCPAC eCRM

The announcement comes after Raqmiyat has successfully integrated ACCPAC eCRM in its own business. Raqmiyat provides a wide range of vertical industry solutions and its decision to add the ACCPAC eCRM suite to its business portfolio, according to the company's chairman, Mr. Abdulrahman Al Ghurair, substantially enhances the company's business offering to the UAE and the region's mid-market businesses. "By integrating a CRM suite, we can now offer our clients turn key solutions built with extreme care for customer satisfaction." He continues: "ACCPAC eCRM is uniquely positioned to serve the real-world needs of customer-focused users, while seamlessly integrating with all the front and back-end business functions that today's mid market business search for."

ACCPAC's eCRM is part of the ACCPAC suite of end-to-end e-business management solutions designed specifically for mid-market businesses. In commenting on Raqmiyat's logic behind investing in a CRM tool, Roy Tapas, Raqmiyat's COO said: "Our decision to put in place a CRM suite is strategic and is an integral part of our quality service goals. For example, we needed to automate our entire sale and customer support process to ensure instant access to clients' information and therefore, greater efficiency in responding to our clients' calls. Today, our staff have instant access to service level agreements, clients history and status, wherever they are. This automation also achieved greater visibility into our own performance used for strategic management decisions." Roy explains that ACCPAC eCRM is today helping Raqmiyat shorten its sales cycles and conduct more productive marketing that is more efficient.

In commenting on Raqmiyat choice resting on ACCPAC, Roy said:" Compared to the canned solutions available in the market, we were impressed by ACCPAC eCRM's ease-of-use, simplicity, and the completeness of integration with our back end accounting. Roy explains that the open architecture of ACCPAC eCRM allows for integration with any database and third-party software that businesses might be using." He adds: "This is an approach that we trust and one that we've decided to take to our clients."

Marc Van der Ven, general manager for ACCPAC said:"Raqmiyat's reputation, proven quality service and the depth of knowledge of its people are the foundation of our partnership decision. We believe that the UAE's mid-market, along with its need for trusted solutions, needs to have access to pro-active consultancy and proficiency in implementation and follow-up. Raqmiyat delivers it all."