SYSTIMAX® Solutions names Hasoub as authorised KSA distributor

Commenting on KSA strategy, Dominic Morris, Regional Sales Director, SYSTIMAX Solutions said, "We believe the market in Saudi Arabia is in need of a local distribution house to bring immediate availability of our product to the Small/Medium Business (SMB) space where delivery is a key defining factor in the decision-making process. We also believe our best-in-class technology and comprehensive technical support will further enhance our position in the KSA marketplace."

Under the agreement, Hasoub will be qualified to provide the full SYSTIMAX product portfolio and related services. It will have access to SYSTIMAX Solutions' unmatched expertise in structured cabling, which ensures that customers receive a high level of technical expertise, quality service and reliability. Hasoub will also be able to consult with the SYSTIMAX Solutions' connectivity specialists and cabling experts at all levels, thus providing their customers with the benefits of these knowledge resources. In addition, it will have access to the experts at SYSTIMAX Labs who created the blueprints for many of today's cabling solutions.

SYSTIMAX Solutions currently leads the structured cabling market in Saudi Arabia, and Hasoub's appointment will allow immediate product availability to SYSTIMAX Solutions customers regardless of project scale.

Established in 2003, Hasoub already has strong distribution capability supplying other global companies' structured cabling technology and software solutions. It retains an extensive staff of highly trained engineers who can add value to integrators' overall design and engineering as well as deliver complementary solutions combining the latest technologies for building automation and IP-based management systems.

Sami Saeed, Hasoub's General Manager, noted that, "Structured cabling is dependent upon solid design capability and end-to-end support through all parts of the distribution chain, from manufacturer R&D to distributor logistics and availability, reliability and, ultimately, sound integration.

"Being accredited to distribute SYSTIMAX Structured Connectivity Solutions will strengthen our own market position and provide a complementary marketing approach for both organisations," he concluded.

"We have had a close working relationship with Hasoub and appreciate the company's expertise within the structured cabling market,"

noted Ehab Kanary, Business Development Director, SYSTIMAX Solutions.

"In addition, Hasoub operates a warehousing capability of over 15,000 cubic metres combining full intelligence and integration of ERP systems to back up order management as well as 24-hour customer care helpline services," Kanary added.

"Hasoub represents a distributor who can provide value-added service and a broad portfolio of collaborative IT solutions," Morris concluded. "The logistics capability it provides is already evident in its supply of alternative IT solutions, making it a tremendous asset to our strategy within the Kingdom."