Three 'snap shot' camera phones from Sony Ericsson are perfect partners to capture and share great shots

Each of these affordable handsets combines good quality digital photography with simple operation to create albums, search for pictures by timeline and send them on by MMS, infrared or email. The phones are the K510 with 1.3 Megapixel camera, the Z530 Clamshell and the K310. All make perfect partners for the everyday connected lifestyle.

"These phones are designed for capturing those special moments and best of all sharing them with friends and family," said Husni El-Assi, General Manager of Sony Ericsson, Middle East and Africa. "Each one delivers great photography and viewing quality, plus you have a variety of choices about how you send your pictures on - email, MMS or infrared - so you really can share anywhere."

K510 is a compact and modern design 1.3 Megapixel camera phone

This elegant camera phone with versatile connectivity, push email and fun imaging effects is perfect for the 'capture and share' lifestyle. The smallest, most affordable 1.3 Megapixel phone from Sony Ericsson yet, it delivers high quality pictures; the camera includes a shutter button, 4x digital zoom and optional true camera flash - the MXE-60. With 262K colours TFT display, it is easy to sort high quality pictures through thumbnails of stored pictures by date. Before sharing, pictures can be made more captivating with simple effects such as face warp, sepia colourising and panorama views. A productive partner for the mobile office, the K510 has an external antenna connector, Bluetooth™ support, USB Cable in the box, and supports industry-standard push email, excellent talk and standby times. New PC synchronisation software keeps the user right up to date with the full suite of Outlook applications, including Calendar, Contacts, Notes and Tasks.

Available in Midnight Black or Polished Purple with optional Bluetooth™ headset in matching colours, this stick design handset speaks quality. Style-Up™ covers are also available.

The Sony Ericsson K510 is a Triple Band GPRS handset and starts shipping globally during Q2 2006.Variations are:

K510i - Triple Band GSM/GPRS 900/1800/1900MHz for Europe, Middle East, Africa, Asia Pacific

K510c - Triple Band GSM/GPRS 900/1800/1900MHz for Mainland China

K510a - Triple Band GSM/GPRS 850/1800/1900MHz for Americas

Z530 clamshell with expandable memory

This quality finished design clamshell is the ideal pocket store for pictures and music as its onboard memory can be expanded to 1GB by adding a Memory Stick Micro™ (M2™). The pocket album is easy to set up and operate. Stored pictures are found with the multi-way thumbnail photo album searched for by timeline. The stills and video camera has 4x digital zoom and connectivity is by MMS, Bluetooth™, USB2.0, standard push-email and a full HTML Internet browser. An Ultra Bright Color 65k and a 1" monochrome sub-display on the outer shell deliver a crisp, clear viewing experience.

The Sony Ericsson Z530 is a Triple Band GPRS clamshell commercially available in Chromic Grey, Soft Black and Elegant Red and Style Up™ covers are also available. The Z530 starts shipping during Q2 2006.

Z530i - Triple Band GSM/GPRS 900/1800/1900MHz for Europe, Middle East, Africa, Asia Pacific

Z530c - Triple Band GSM/GPRS 900/1800/1900MHz for Mainland China

K310 - The pocket picture album

Take quick snaps on the go and keep your pocket picture album always to hand with this simple stick design handset. The K310 integrates a camera phone with practical tools for viewing, storing and sharing images. Added features, uncommon at this price point, include high quality display with the 65K Ultra Bright Colour (UBC) display and imaging effects such as face warp. To search the picture album simply browse through thumbnails of pictures for instant viewing or send them on by MMS or infrared. Useful business applications are provided by PC synchronisation, push e-mail, mobile Internet browsing and a speaker phone. MP3 ringtones, 3D games and a media player with MP3 make the K310 an entertaining partner when travelling, in the gym or walking.

The Sony Ericsson K310 is a Triple Band GPRS handset commercially available in Misty Silver and Shadow Blue colours and Style Up™ covers are available. The K310 starts shipping globally during Q2 2006.

K310i - Triple Band GSM/GPRS 900/1800/1900MHz for Europe, Middle East, Africa, Asia Pacific

K310c - Triple Band GSM/GPRS 900/1800/1900MHz for Mainland China

K310a - Triple Band GSM/GPRS 850/1800/1900MHz for Americas