'Philips is committed to deliver products and solutions that are designed around the consumer, easy to use and advanced. This is encapsulated in our brand promise: 'Sense & Simplicity' stated Mr. Hakim. Our mission is to improve the quality of people's lives through timely introduction of meaningful technological innovations. Moreover, our vision -in a world where technology increasingly touches every aspect of our daily lives- is to become a leading solutions provider in the areas of Healthcare, Lifestyle and Technology, aspiring to become the most admired company in our industry as seen by our stakeholders.'
Philips has a long history in supporting the most ambitious programs and popular events such as the FIFA World Cup that Philips has been sponsoring since 1986; the Dubai International Jazz Festival, the Central Europe's biggest Jazz Festival; to name a few. With theses contributions and participations, Philips offers an international platform to further bond with their consumers and support their interests, passions and enthusiasms.
Over the years, the Dubai International Jazz Festival has been an outstanding showcase of the very best of what jazz music has to offer,' said Louis Hakim, CEO Philips Middle East.
'Holding the title sponsor, Philips is proud to be a part of such a growing successful event attracting more and more supporters and Jazz fans from different age and nationalities. Philips and the 'Jazz Festival' both share the vision of being evolving and trendsetting entities'.
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Anne-Birte Stensgaard, Senior News Editor


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