Jacky's wins RetailME's 'Online Retailer of the Year' award

Jacky's, which celebrated its 35th anniversary in 2005, started as a mail order business, later expanding into retail. The retail and the mail order businesses are the main contributors to the e-commerce success that Jacky's enjoys today, said Ashish Panjabi, Chief Operating Officer, Jacky's Electronics. "Both businesses contributed to the birth of the Jacky's e-commerce division, as we were very clear that we would like to use the Internet as another avenue for potential sales," he said.

Early recognition for Jacky's online efforts could be seen through its listing in Forbes Global Interactive Money Guide's - Best of the Web (electronics) in September 1999. In 2001 Jacky's was awarded e-business partner of the year by Hewlett-Packard. Jacky's today continues to grow its e-commerce activities through strategic alliances, such as with Tejari.com, through which it generates strong online sales.

Through www.jackys.com, Jacky's offers shoppers the convenience of buying online with multi-brand choices - from IT products and mobiles to electronics and appliances to health and beauty care products. Moreover, through tie-ups with reputed courier companies, Jacky's is able to deliver products bought online to almost any destination worldwide.

An early adopter of technology, Jacky's has been using the Internet for its mail order business since 1999. Over the 35 years that the company has been in operation, it has prided itself on growing to become a name that people trust. "Customer confidence is something that we have worked hard to build and consequently, it is something we will strive equally hard to safeguard.

"The customer is at the centre of all our efforts, and the next generation of services that we will offer online will clearly show that customer satisfaction is still our priority. Within this region the Jacky's brand inspires confidence in the consumer; online we wanted the customer to feel the same way - we wanted the customer shopping from home to also feel secure. Various measures have been taken to ensure this, including a dedicated customer service team just for the website,"

Mr. Panjabi said.

Retailing is ever-evolving and as the online population in the Middle East increases and as customers become more confident of the Internet, Jackys.com will become the top-of-mind recall for most prospective online buyers in the region, he added.